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Flite lets publishers create custom advertisements that match the quality of their content, and give advertisers a reason to spend more money than they would by going through an ad network. Flite is trying to defeat the logic that ad campaigns through networks like Google Ads offers a comparable impact at a cheap price by giving a publisher tools to build their own highly specific tools to build clients a better kind of ad spot. [Disclosure: VentureBeat uses Flite's services for advertising.]

The network also said Watch ESPN, the authenticated TV Everywhere app introduced last year, is now in 40 million homes. ESPN predicted that figure would double by 2013. "Whether we televise the game or not, there is an audience consuming it via ESPN platforms," said Sean Bratches, exec VP-sales and marketing. And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to further expand the offerings. "Young males spend more time consuming media" on Xbox than playing video games," he said. ESPN is making content for these digital platforms, reviving the "30 to 30" franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the sports-plus-pop-culture site created by sports journalist Bill Simmons. To visualize just how advertisers can partner with its various digital platforms, ESPN presented three case studies from partners Gatorade, Goodyear and Diageo. Gatorade partnered with ESPN across multiple screens in an effort to embrace female athletes and moms, an audience that ESPN is making a concerted effort to tap into with espnW. This includes "Nine for IX," a series of nine documentary films about women in sports in celebration of Title IX's 40th anniversary.

The fee comes as Meredith plans to start running every ad from print in its tablet editions as well. Until now it has sold ads in the tablet editions separately. Meredith said the $1,500 fee reflects the production process. "Meredith has made a significant investment in our Enhanced for Tablet editions, providing consumers with expanded content, interactive features and a dynamic user experience," a spokesman said in a statement. "This fall, print advertisers will now be offered an opportunity to appear in the EFT editions of Parents, Better Homes and Gardens and Fitness at no cost. If an advertiser's creative includes a URL and it is their preference to make that link 'live,' there will be a $1,500 production charge. This cost is a minimal production fee associated with the current production process it takes to enhance an advertiser's creative."

As part of the multi-year agreement, Yahoo will begin using Clear Channel's iHeartRadio platform as its digital radio service and the station will promote both companies' content. In addition, the new joint venture will offer exclusive access to various concert series and other music events, including the two-day iHeartRadio Music Festival in September at the MGM Grand in Las Vegas.

If you’ve been wondering how you can bring your Android app idea to the legions of HUD-goggle-wearing snowboarders around the world, wait no longer. Recon Instruments, the company behind the MOD Live, is launching an SDK at Google I/O this week. Developers will be able to access APIs for the device's long list of sensors, which include an altimeter, 3-axis accelerometer, and a barometer. To show off what’s capable with the SDK, Recon is showing off an app called RTP LiveView (video below), that shows you current snow and weather conditions, and offers GPS mapping and lift information. Why wait until next year to realize your HUD dreams? Recon’s SDK is available for download now from its site.