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Netflix ups the cost of having both streaming and DVDs from $10/mo to $16/mo to discourage the use of both (moving away from sending DVDs continues)

allowing brands to provide customized experiences to facebook users based on their klout score. they reward customers based on their influence.

ChoiceStream launches Cruch which allows a brand to customize ad targeting -- integration of predictive data.

he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.

Interactive ads in this context allow the viewer to choose various options within the actual banner. Perhaps they can select merchandise for a closer review, click between different color options, or choose advanced options such as voice narration. If viewing a sales ad for a clothing retailer, the customer could sort by "men's" or "women's" apparel, then by "tops" or "pants".

This could be a good app for service industry clients. You even get deals.

Soon, McDonald's customers in the U.S. will be able to watch entertainment, new, sports and video content when they dine-in. The McTV network will be installed in 800 McDonald's restaurants across Southern California and Las Vegas and could reach nearly 20 million viewers per month.

customize the weather characteristics you want during a vacation.  it will tell you the place to travel to with that weather.

Certain iPhone apps are being promoted out of home to encourage users to download them - if they haven't already. Rather than creating a regular old QR code that will take people directly to the app, they can scan clever, custom codes that uses images relevant to the app itself to compose the code.

Walmart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products

Google (NSDQ: GOOG) expanded its Google Wallet push Monday, adding new coupon and loyalty card services to its mobile payments product as well as a few new retailers hoping to make it easier for customers to spend money.

 accept mobile payments form NFC-enabled phones by tapping the phone on the vending machine. A small display on the vending machine lets the customer "spin the bottle" to see nutritional information while a larger display can display videos and advertisements.

3D printed insole maker SOLS has now developed an app that lets consumers simply shoot video of their foot to help them create an orthotic insole tailored to them.

My good friend, Ted Rubin, says the following about the idea of a POS system dedicated to Groupon purchases - That's great. Now Groupon's Brand customers can lose money on every transaction, AND they make it easy for people to do it more often. Perfect.

""We believe the Fanhattan technologies and team will complement Rovi's advanced metadata, semantic discovery and predictive analytics capabilities to offer truly differentiated solutions to our customers," "

"T-Mobile, which on Tuesday unveiled cheaper unlimited-data plans. Under the temporary deal, two people can get an unlimited-data plan for $100, a $40 cut from its previous rate. The cost of adding a new customer to the unlimited plan is unchanged at $40." Continuing the slide to post paid & commodity with slim profit margins