Overall, the research shows that across generations, age and region, 84% of
moms say that planning family activities are worth their efforts -- as long as a
“special moment” is involved.
Naturally, this heightened desire by moms to create special moments with
their families presents new brand opportunities, according to Adam Kruse, vice
president, global director at SMG.
“brands have understood that moments are important to moms,” said Kruse.
“However, moms today don’t want this just acknowledged. They need help in
creating more of these moments.”
For example, 64% of moms report reading to their kids, but only 17% claim to
enjoy it. There’s a great opportunity there for an enterprising brand,
Kruse said.
Also of note, 74% of moms take photos using their mobile phones in an effort
to relive those memories.
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