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Simeon Spearman

TBS Promoting Facebook Ads as Part of Upfront Package | Special Report: TV Upfront - Ad... - 0 views

  • The partnership will promote branded three- to five-minute comedy "shorts" developed by DumbDumb, the digital-production company launched by former "Arrested Development" co-stars Will Arnett and Jason Bateman. The company has previously worked directly with brands like Old Navy, Orbit gum, and Denny's, for which it recently produced an unscripted series that featured "Saturday Night Live" alum Dave Koechner interviewing fellow celebs in a Denny's booth.
Greg Steen

Denny's Gets Comedic With Celebrity-Fueled Video Series - 0 views

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    Gotham, Jason Bateman's production studio DumbDumb and Ben Silverman's studio Electus for Denny's brings us Always Open, an online celebrity talk show of sorts.
Simeon Spearman

Foursquare Exploring Content, Automatic Check-ins | Digital - Advertising Age - 0 views

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    So by automatic check-ins they mean using NFC, hurhur.
Greg Steen

Young Displace Boomers at Denny's - Adrants - 0 views

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    "While Denny's is still doing quite well with the 50+ demo, following the debut of the brand's web series, Always Open, the restaurant chain has seen a marked increase awareness among 18 - 34 year olds according to YouGov's BrandIndex, a consumer brand perception index. Denny's has seen its Impression score rise from 6.2 to 25.4 - a number that has surpassed the score for the 50+ demo.
Greg Steen

Denny's Celebrates Bacon With Baconfest Sweepstakes - 0 views

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    Little late to the punch with the whole bacon thing....
Ivy Chang

Denny's CMO John Dillon on Rejuvenating America's Diner, The Original Social Network - ... - 0 views

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    "As John and the team worked to uncover the DNA of the Denny's brand and bring more people back to their restaurants, they discovered their North Star. "We listened to guests and it led to our identification, which quite frankly is a big piece of our brand turnaround, identifying us as America's Diner." "
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