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it's really an image recognition tech called "clickable paper" but still cool nonetheless

Blippar: image recognition app that works like a QR code (like last week's Old Navy app that scans from the logo)

"Originally called Pinfluencer, Piqora was one of the first companies to offer Pinterest insights before Pinterest launched an analytics tool of its own. Its other customers include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. Using an image recognition-based algorithm, Piqora can surface brand-related hashtags, images, and links from the three top visual networks, where keywords aren't enough. Hashtag-tracking technology is especially important on Instagram, where Piqora says brands have seven times more hashtags than they have followers."

Scan an article of clothing in the app to get more info on the product

Online payment company Jumio has announced the launch of Netverify: an image recognition technology that allows merchants to remotely scan credit cards and IDs with a webcam or phone.

Lots of cool stuff here. AR games, image recognition, etc.

Old navy using Snap Appy that lets users scan products in store to unlock season themed surprises and rewards while shopping.  mobile optimized site so people can shop from home.  uses image recognition so people can snap any old navy logo to unlock stufffffff

Google Earth Outreach employs satellites to read simple graphic images drawn on the ground. Image recognition software to scans the pictures for the codes, detects the location, and extracts information from the image.

THUMBS UP

What he really means is image recogntiion + AR means no codes and no waiting