Google Study Reveals Web Influencing Smartphone Sales | ClickZ - 0 views
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Simeon Spearman on 10 Dec 12"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a Smartphone is launched. According to Google, the key to a successful Smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful Smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a Smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in Smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a Smartphone. According to the study, video views for Smartphones increased 60 percent this year. Google says that if a Smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."