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"The native advertising side consists of Federated's conversational marketing products, conversation targeting and native conversational ad units. While some of what Federated calls conversational marketing is similar to content marketing (that is, helping brands produce content much like media companies), Federated is clearly looking to embrace native advertising units, such as Facebook's Sponsored Stories or Foursquare's Promoted Updates. Federated founder John Battelle has been blogging extensively about the move toward ads-that-don't-look-like-ads of late."

"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

"In fact, RadiumOne has verified more than 1,000 domains used for pixel jacking, and estimates it effects the more than 10,000 sites across the Web. RadiumOne suggests it cost the industry an estimated $324 million annually, about 5.4% of all budgets spent on display advertising."

Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""

This new version provides fresh tips and strategies to help creators grow their audiences.  It includes brand new sections to address YouTube's recent focus on watchtime, such as, how to captivate your audience and how to create the best channel experience for your viewers.  The latest edition also highlights new tools like paid promotion, Hangouts on Air, and InVideo programming to help you reach the widest audience possible.

"Coke's involvement in Spotify is notable, as the soda marketer has tested the platform's various ad units repeatedly, while also helping to launch the digital firm's presence in Germany and Australia. Spotify has appeared on 100 million Coke bottles in Australia during the last five months, while receiving a similar on-package treatment recently in Germany. The music upstart is now in 17 countries and goes head-to-head in the U.S. with the formidable Pandora. For its past, Coke seems to be in a music-based turf war of larger scale, battling rival Pepsi for high school and college-aged consumers. Both brands have sponsored various concert series, with Pepsi spending significant resources in the last three years at South by Southwest."

"The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.  "It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview. "

"While at least Life-magazine-killer TV has served as a platform for the creation of some great artworks (HBO's "The Wire," created by newspaperman-turned-TV-auteur David Simon, comes to mind) and inspired the creation of new art forms (see the upcoming Smithsonian retrospective of the work of "father of video art" Nam June Paik), it's hard to imagine what of lasting value hot web-native media brands like Gawker and BuzzFeed are contributing to visual culture and art history. Which brings me to an email I got last Wednesday from Gawker promoting its "top story" of Dec. 5., titled "The 13 Most Powerful Images of Naked Celebrities of 2012," which quickly racked up more than a million page views. It was a sequel to a Gawker post from the previous day titled "The 19 Most Powerful Images of 2012," which was mostly a shameless, edited-down rip-off of a BuzzFeed post titled "The 45 Most Powerful Images Of 2012," consisting of intense wire-service photojournalism from Reuters, the AP, Getty and others, which derive most of their support from old-school print-centric publications around the world. Gawker's excuse for its act of, uh, curation: "Who has time to scroll through 45 pictures?""

"Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising worked with the campaigns, even sending employees to work onsite at campaign offices and their respective digital consultancies. "Google staffers were hand-selected by Google to sit in our office and help us," confirmed Zac Moffatt, digital director for Mitt Romney's campaign. Multiple people who worked closely with the Barack Obama campaign did not respond to requests for interviews."

"Target's private marketplace operates similarly to others that retailers like Best Buy and Amazon have developed recently. For example, a user may visit Target.com and check out its high-def TVs. As that user navigates to other parts of Target's site, a brand like Sony or Samsung could run ads aimed at that user promoting their TVs-provided they are sold by Target. But the ads don't have to pertain so closely to a specific product category. Adweek encountered a Subaru ad running on Target's DVD and Blu-ray players page; a peek at the page's site code revealed that the ad was sourced through PubMatic."

"At any rate, the 10.4 million figure seems to be at least marginally good news for Foursquare, which, according to one investor capital source, is having to work harder for funding these days than in years past. ComScore earlier this year reported Foursquare drew just between 5 million and 6 million users monthly from March to June.  The Nielsen number is likely informative for brands still in the consideration stage about cultivating their Foursquare presence through organic features on the app or via the platform's nascent ads offering. Whether or not it's a good number for three-and-a-half-year-old Foursquare is probably a matter of opinion. And it's worth noting that Nielsen ranks the geo-social company only behind Facebook (78 million) and Twitter (23 million) in terms of July mobile app users. Overall, Foursquare usage, per Nielsen, was up 118 percent during the month year-over-year."

""DMPs were initially built to inform display, but more and more marketers understand they have to utilize that data across channels. They're all interested in finding ways to leverage those insights in all the different ways they speak to a consumer," said Cory Treffiletti, senior vice president of marketing for BlueKai. Nevertheless, 64 percent said improved ROI was a main driver for use of a DMP, and 60 percent said the technology would help the company to more effectively centralize, organize and leverage first-party, online and offline audience data for targeting, whether that first-party data was internal or a client's."