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According to the event page, 2,367 of the 6,000 I/O attendees actually checked in using the new version of Google+, then having the option to turn on party mode, which shares all of their photos on a public stream. The event was public because Google turned it into an “on Air” event. A lot of folks showed up to see Train and Paul Oakenfold perform, and it seems like quite a few of them shared photos to the event page. It’s not known how long the party kept up the 8K photos per hour, but it’s impressive none the less. I have however noticed that a lot of photos not taken at the event made its way to the stream. I’m not sure if that’s a bug, or if that’s a bi-product of the event being “on Air.” According to the slideshow from the event, 13,345 photos were shared in total: You’ll see the photos on the page sorted by popularity, which includes +1′s and comments. It’s not surprising that the most popular picture if of Gundotra and Sergey Brin, sporting the Glass.

adding new functionality to its Groups feature

making threaded conversations within groups similar to face-to-face professional interactions by removing the wall between original remarks and off-site content such as news articles. You can share links on Groups the same way you would on the homepage. And your profile picture will now be attached to any comment you make on a group, personalizing the experience.

You can also now roll over the images of the last three participants on any thread to see comment previews

A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.

Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.

Willow Garage has programmed one of its PR2 robots to play a pretty impressive game of pool. More impressively, they did it in just under one week.

howcases the most viewed music videos, as well as special promotions, curated

playlists, and unsigned talent.

create their on mixes

The audience for social networks is getting younger and younger as more children are drawn to the cute social games that have become the most popular form of entertainment. So Media Chaperone has created its Piggyback app for Facebook that lets parents stay in the loop with their children’s online socializing and gaming activity. Chicago-based Media Chaperone said its software will help allay parents’ concerns about safety on the social networks. (Facebook doesn’t allow kids on its social network, but somehow they manage to get on there anyway, often through accounts created by parents).

The real question is whether solutions like these will be enough. By some estimates in just a few years we will reach a point where all the information on the Internet will double every 72 hours. Double. I'm running out of metaphors to describe the magnitude of this content creation. The predictable result of this is that brands are beginning to focus on content creation when they start to look at social media. What are we going to create, or what are we going to get our customers/patients/fans/audience/victims to create? Is that really the best question we could be asking?What if you were to ask about the person that makes sense of it all? The one who sifts through all the content and picks out the best and most worthy. This person is missing from most corporate communications teams. It's not a commonly defined role on any ebusiness teams. In fact, there are few jobs like this at all. The closest comparative role may be contained within the rising Library 2.0 movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing. If this role did exist, what would it be called?