The Doritos #BoldStage will be dependent on social media activity, and the more activity there is, the better the show will be. Three up-and-coming musical artists (Devin Miles, Seth Sentry, and Snow Tha Product) will compete to determine who will open for the headliners: LL COOL J, Public Enemy, Ice Cube, and Doug E. Fresh.
The live network has struck a deal with AXS TV to bring half of HuffPost Live's 12 hours of live weekday programming to the channel, from 10 a.m. to 4 p.m. ET Monday through Friday.
The addition of HuffPost Live will diversify AXS TV's programming, whose stated mission is to provide live, 24/7 coverage of pop culture, music and fashion
Also part of the campaign is the Blink-182 Film Festival You Didn't Know You Entered. The band explains: "To launch our first single in eight years, AT&T helped us search YouTube for every instance of fans using our music without our permission. And then we rewarded them for it." The band took all those videos and stitched together a three-minute clip, also posted below. "Thanks for being a fan," they write.
Def Jam Rapstar lets users record their own rhymes in a "freestyle" mode over tracks provided by Konami and Def Jam. The freestyle mode uses the Playstation Eye or Microsoft Kinect to record video of the performer which can then be edited to include effects for upload to Def Jam's online community. Def Jam hopes the game + community will become a breeding ground for new talent.