MediaPost Publications Early Results Promising For Facebook's Sponsored Results 08/31/2012 - 0 views
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Simeon Spearman on 06 Sep 12"Nanigans co-founder and CEO Ric Calvillo said the CTR for Sponsored Results in some instances exceeded 3%. MarketPlace ads typically have miniscule click rates. Nanigans also looked specifically at the effectiveness of the new format when it came to app installs, since it promises to be a popular way for developers to promote apps on Facebook. In that vein, Sponsored Results had 14 times higher installs than MarketPlace ads."