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Semi-trucks get vinyl wrapping

This falls in line with my theory on "action/extreme sports" and technology. This is just so cool and I'm surprised that Red Bull isn't already all over this.

Creating fun

Soon, McDonald's customers in the U.S. will be able to watch entertainment, new, sports and video content when they dine-in. The McTV network will be installed in 800 McDonald's restaurants across Southern California and Las Vegas and could reach nearly 20 million viewers per month.

players worldwide will compete while "test-driving" a new concept sports car that will premiere at the Tokyo Motor Show in December.

Now called Gift Connect, the service acts like any other advertising platform, with brands looking to advertise and publishers who send those ads out to their audiences. However, the ads themselves are actually gifts from brands, and the publishers are sports teams, musical artists, or other affinity groups.

weekly

ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close to 60% of all adults. The totals come to 85 million men (72%) and 136 million adults (57%). The data is from Project Blueprint, a five-screen measurement initiative that ESPN is undertaking along with Arbitron and comScore.

Instead of choosing between free bagels and an intact wallet, download Belly, a new customer loyalty app for iPhone and Android that'll win you your free breakfast (and a lot more) without compromising your moneybag. Grab the app then head to a participating store (quick count shows close to 4,500 around the United States). Swipe your phone in front of the mounted iPad at checkout and start raking in the rewards. While your run-of-the-mill punch card might offer you a buy-eight-get-one-free deal, Belly's stores sport a tiered point structure that lets customers choose the reward that suits them best.

create a personalized Nike ID inspired by Instagram photos What Nike has done, in this case, is brilliantly understood a number of the key trends driving audience behaviours, such as the creative self-promotion that the likes of Twitter and Instagram encourage and celebrate, and turned those into what is, at heart, an ad. The key is that that it adds value as much as it advertises.

news via Vine and Instagram

acess additonal info about super bowl ads, display stats about game, links to beyonce's songs