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in title, tags, annotations or urlNike's Tear-Jerker Ad Celebrates Women - 0 views
ESPN's Upfront Presentation Goes Long on Digital | Special Report: TV Upfront - Advertising Age - 0 views
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The network also said Watch ESPN, the authenticated TV Everywhere app introduced last year, is now in 40 million homes. ESPN predicted that figure would double by 2013. "Whether we televise the game or not, there is an audience consuming it via ESPN platforms," said Sean Bratches, exec VP-sales and marketing. And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to further expand the offerings. "Young males spend more time consuming media" on Xbox than playing video games," he said. ESPN is making content for these digital platforms, reviving the "30 to 30" franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the sports-plus-pop-culture site created by sports journalist Bill Simmons. To visualize just how advertisers can partner with its various digital platforms, ESPN presented three case studies from partners Gatorade, Goodyear and Diageo. Gatorade partnered with ESPN across multiple screens in an effort to embrace female athletes and moms, an audience that ESPN is making a concerted effort to tap into with espnW. This includes "Nine for IX," a series of nine documentary films about women in sports in celebration of Title IX's 40th anniversary.
iPhone 4 Gets its Own Awards, The iOScars - 0 views
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It’s an online award that celebrates democratized filmmaking and honors the best movies shot and edited with the iPhone 4.
Zynga teams up with Lady Gaga through GagaVille | VentureBeat - 0 views
BEAMLOG: Mirror piece - 1 views
Honda Marketing Chief Tattoos Fan's Face on His Arm - 1 views
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Honda and ad agency RPA are celebrating 1 million Facebook likes by getting Honda executives to reciprocate fans' love-by doing stupid things. Examples: Some guy named Dustin got a Honda tattoo, so Honda's vp of marketing, Steve Center, got a Dustin tattoo with the guy's name and face (no, not a real tattoo)
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