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Simeon Spearman

TV brands offer social viewing via Facebook Timeline apps - 0 views

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    Facebook apps for TV brands to offer social viewing.
Simeon Spearman

Where Your Brand Needs To Be In 2012 01/04/2012 - 0 views

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    List for CPG brands wanting to reach moms: Youtube, pinterest, in her home (houseparty, etc), email, niche conferences, ipad, and podcasts
Simeon Spearman

Facebook's New Direct Messaging Has Brands Talking | ClickZ - 0 views

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    Facebook changes turn it into a more effective CRM platform, but brands need to pay attention.
Simeon Spearman

Top 50 Brands in Content Marketing | ClickZ - 0 views

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    Good overview of brands and their initiatives in the content marketing space.
Rebecca May

8 Strategies for Launching a Brand Presence on Pinterest - 0 views

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    1. Reserve Your Space 2. Leverage Your Brand Values 3. Themes, Not Product Promotion 4. Include Prices 5. Use Hashtags 6. Add the "Pin It" Button 7. Engage with the Community 8. A Word of Caution
Rhiannon Apple

Big Brands Take Motley Routes to Mobile Loyalty | ClickZ - 0 views

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    Good examples of mobile loyalty used by brands American eagle, Denny's and Sovereign bank
Ivy Chang

Are you ready for this Jelly? How brands should be using Biz Stone's new Q&A app - The Next Web - 1 views

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    brand benefits of Jelly
Ivy Chang

Piqora Now Offers Analytics for 3 Visual Networks: Instagram, Tumblr, and Pinterest - SocialTimes - 0 views

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    "Originally called Pinfluencer, Piqora was one of the first companies to offer Pinterest insights before Pinterest launched an analytics tool of its own. Its other customers include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. Using an image recognition-based algorithm, Piqora can surface brand-related hashtags, images, and links from the three top visual networks, where keywords aren't enough. Hashtag-tracking technology is especially important on Instagram, where Piqora says brands have seven times more hashtags than they have followers."
John Rich

Major TV Networks Trash Netflix, Want It To Be Like Amazon And Hulu - 0 views

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    Branded networks are an artifact of when networks mattered. People just want good content delivered in a convenient way, which Brand it was originally created for is meaningless.
jrryhdsn

3 Ways Brands Can Succeed As Advertising And Technology Evolve - 0 views

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    "How Brands Can Remain Human When Native And Ad Tech Collide"
John Rich

What is the future for the Coca-Cola brand - Business Insider - 0 views

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    The end of the mass market brand.
Rhiannon Apple

PlumWillow Is Making the Customer Part of Its Culture - NYTimes.com - 0 views

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    Brands are starting to hire out teenagers as interns to help make marketing decisions that make their Brand more relevant.
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    daily 10.25
Rhiannon Apple

Coors Light activates Super Bowl campaign with mobile call-to-action - Mobile Marketer - Advertising - 1 views

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    To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."
Greg Steen

Quietroom's Ironic Brand Book for Santa - 0 views

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    Mocking brand guideline books - hilarious.  "Santa is a Concept, not an idea. It's an Emotion, not a feeling.  It's both Yesterday and Today.  And it's Tomorrow as well."
Simeon Spearman

5 Fresh Digital Media Trends to Watch - 0 views

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    I guess the "brands become media" thing is a more eloquent and well-reasoned positioning of the "independence day for brands" thing that Battelle was on about. 
Simeon Spearman

P&G Increases Online Branded Content - PSFK - 0 views

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    P&G's LifeGoesStrong.com as an alternative path to branded content than soap operas.
Emily Knab

G-Star Unveils the Q-Store - Retail Store and Industry News - WWD.com - 0 views

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    q-stores where the majority of product is from the main brand, g-star, but there are other brands in the store whose products compliments g-stars
Greg Steen

Top Brands Adopt New Rising Star Ad Units - 0 views

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    36 brands including GM, Home Depot, Unilver, and Universal Studios. Units are things like "filmstrip".
Simeon Spearman

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say | ClickZ - 0 views

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    "CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.
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