Marketers Hitting Campus Harder Than Ever | News - Advertising Age - 0 views
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Greg Steen on 17 Oct 11Tuition costs are skyrocketing, rising by double digits at some major campuses. About 47% of students receive financial aid and 57% are working at least part time to make ends meet, found textbook-rental company Chegg in a recent survey. So, it's no surprise that today's college students are more budget-conscious than ever.