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Mercedes will begin to place QR codes onto all of their cars, which will provide all necessary information to rescue injured occupants from any model. This new QR code system will give firefighters, paramedics, and police the details they need to know to help passengers, including the location of airbags, gas tanks, and electric cables. These QR codes will be placed on the gas tank flap and another will be placed on the opposite side of the car.

the future of "QR codes" AR, invisible electronic code -- Blippar, AR News App, Touchcode

The Big Issue In The North, a U.K. magazine sold by homeless street vendors to give them a steady income, is launching a digital edition, alongside its print edition. If a customer wants the digital version street vendors will sell them an access card with a QR code plus one-off access code on it which will enable them to download the edition to their smartphones or tablet.

cool idea to help create buzz around new prototype cars.  cars are wrapped in QR codes and people have to scan 4 different QR codes for a chance to win a trip to the world premiere unveiling the new A-Class

barcodes that include the brand's logo for a cleaner look than QR codes. One on Glamour magazine got over 100,000 code scans. 

Publisher would only allow SnapTags in print ads - no other 2d codes

At a music festival, Heineken set up a booth to print QR codes with a personal message to encourage meeting new people using the U-code as an icebreaker. They printed over 5,000 in 4 days. 

Certain iPhone apps are being promoted out of home to encourage users to download them - if they haven't already. Rather than creating a regular old QR code that will take people directly to the app, they can scan clever, custom codes that uses images relevant to the app itself to compose the code.

Skanz, a tech startup that links personalized scannable bar codes to a user's social-network contact info and then prints them on such stunning fashion essentials as these silicone bracelets, claims to have created the world's largest QR code-80 gallons of paint covering 10,000 square feet.

Teen Vogue VP and publisher Jason Wagenheim told attendees at Business Insider's Mobile Advertising Conference that 42 percent of the magazine's readership is scanning QR codes. That's up a whopping 133 percent from 18 months ago.

DC is launching a QR code campaign to link commuters to real-time info on bug progress, traffic status updates, etc. Are QR codes a cheap way of crowdsourcing (outsourcing?) digital signage onto people's mobile phones? i.e., Do we roll out a new digital signage network or link some geo-tagged (barely) QR codes to real-time content that can be accessed via a mobile device?

What I like is the ad creative putting an enlarged 2D code front and center to underscore the option for people to use their cell phone camera to snap a picture of the code to get more information. (Or register at Jet2Beach.com.) The actual 2D code is contained in a corner of the supersized one, which also serves as the framework for a collage of images of family members cavorting on the beach. 2D codes tend to look like tiny modern art works, so why not blow them up to fill the canvas of an outdoor ad?

Maps in Seattle that feature QR codes.

The codes provide customers with information about the dish they are being served, including where the ingredients come from.

Yeastie Boys -- new beer called Digital IPA that has a label with a QR code directing drinkers on how they can make their own version of the beer

Mall of America QR contest on Black Friday. 300 people lined up to scan, 1000 others scanned it over the weekend. They showed a video explaining how to scan the code to raise awareness. 

personalized QR code stickers you can customize, place anywhere, and engage in discussions

clock in and out using a QR code and an app. scan their cards to the device in office and clock in.

bar codes on kids menu's 

paperlinks is a company that lets restaurants embed menus in a QR code for quick mobile ordering

Chili's success with QR codes for a fundraising campaign to benefit St. Judes.