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Would need to find an article that explains it if we are to use in weekly.

Target and Radioshack add to the list of retailers buying back electronics to upgrade, like Best Buy

May be a good take on the superbowl ads, how many brands apologized for taking a risk... in the UK this never happens.  Could be a good cultural spin.

Twitter-centric microsites; could be a bigger trend beyond Super Bowl - refer to em's weekly from 2.2

This talks about an execution planned to run during the Superbowl that provides a special code for a new level 

superbowl stats from a survey by Venables & partners

The company is an ad-matching service that's based on the idea that people will sit through Web video ads to get a reward like a coupon or discount from the brand.  Founded in 2009, AdGenesis is announcing today that it has linked up with newspaper insert Parade, which it hopes will be the first of many publishers to white-label the service. The way it works: The consumer signs up for the service on Parade.com, where it's called Parade Video Rewards. When she meets the criteria of a participating advertiser based on buying habits she's shared, she gets an e-mail containing a link to the video ad (typically a 15- or 30-second ad) on the host's site. Once she verifies that she's watched the ad, she gets a reward, at which point the advertiser is also charged. The partner site gets traffic and a cut of the ad revenue.

very coool - "Make it to level 3 to unlock a deal"