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in title, tags, annotations or urlMarketers Warn Against Facebook Fatigue | ClickZ - 0 views
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Facebook "has become the default tool for lazy marketers who really don't know what to do," he said, recalling the days when businesses bought IBM computers because they were a safe bet. "No one got fired for buying IBM. Today's equivalent is no one gets fired for marketing on Facebook," he said. As a result, some brands are pursuing "me-too marketing" on Facebook instead of developing marketing strategies. He pointed to a Business Insider article headlined, "P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook," as an example of a brand potentially using Facebook as a "default" marketing strategy.
Facebook Tests New Actions in Sponsored Stories | ClickZ - 0 views
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These apps will bring new actions such as "want" and "own" - descendents of the "Like" button - to Facebook and sites that use its plug-ins. Eventually, the verbs will appear in display ads on the site's right-hand side, as well as in users' news feeds while labeled as "featured." When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads, and so on a friend "wants" or "owns" within a brand ad could positively impact the performance of paid Facebook promos. Since implementing "want" and "own" buttons in November, one of Facebook's partners - Payvment/Shopping Mall - has seen customers rise from 500,000 to more than 1.3 million without making an ad buy on the social site. The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs.
At London bus stop, interactive ad shows different content to men and women | Springwise - 1 views
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ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead.
Living Social's Looking For A New Model - 0 views
SCRUM In Marketing: Leveraging Agile Outside Development - 0 views
Why Marketers Need to Think Like Developers | Digiday - 0 views
TBS Promoting Facebook Ads as Part of Upfront Package | Special Report: TV Upfront - Advertising Age - 0 views
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The partnership will promote branded three- to five-minute comedy "shorts" developed by DumbDumb, the digital-production company launched by former "Arrested Development" co-stars Will Arnett and Jason Bateman. The company has previously worked directly with brands like Old Navy, Orbit gum, and Denny's, for which it recently produced an unscripted series that featured "Saturday Night Live" alum Dave Koechner interviewing fellow celebs in a Denny's booth.
Ergon recruits game developers for geospatial project - Software - Technology - News - iTnews.com.au - 1 views
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