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"So, how does a Facebook mobile ad network solve this problem? Easy: Evernote allows its users to sign-up using their Facebook account.  Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners. Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user. If the Facebook mobile ad network works out, it is a big, positive development for several constituencies: Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade. App developers, who will be able to monetize through targeted advertising. Users, who will have more and better apps to use because there will be a better financial for developers to make them."

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."

Argument for web apps HTML5 has finally matured into a strong alternative to native iOS and Android apps  developers are frustrated that they need to support multiple platforms  Apple recently changed the way that developers can sell content from within their applications. If a developer links out to their own online store, they must also allow consumers to purchase content using an iTunes account

PayPal, the popular online payment behemoth, has recently acquired card.io, a company that specializes in developing technologies for developers to capture credit card information using smartphone cameras. 

AppFlood comes with 1,000 install credits, meaning that when people see your ad on another app, up to a thousand of them can download your app at no cost to you.  You can purchase more credits when you run out. At the same time, other developers' ads will appear on your app so that you can earn credits for referring downloads as well.

"If these are really the dimensions that matter, why are mobile ad rates so low? This is simply an issue of time and of product and market development. The market is still illiquid and sub-scale, and great ad products haven't had time to develop. I don't know what the new mobile ad products will look like yet, and they won't be one-size-fits-all. But to be great they'll need to act like "content" in the context of an app and will need to be interactive and "push-button remote control" simple."

"We are not looking to do business today with the garage developer," Nintendo of America President Reggie Fils-Aime told Gamasutra at the recent Game Developers Conference.

Today, app stores have become the a one-way street for developers. Over 45% of the respondents in our Developer Economics 2011 report used an app store as their primary route to the market, climbing nearly 30% since last year. At the same time, we found that the use of other distribution channels (own portal/website, 3rd party aggregators, via customers, Telco portals) has greatly decreased since last year's research.

CityGrid Media's latest mobile ad effort involves enticing app developers to do more of the work by including more local businesses within their apps. The incentive is pretty simple: if developers feature local businesses, they'll get earn direct ad dollars.

not only are they using the iPhone... they are developing apps for it

Interesting perspective: consumers could begin purchasing games knowing they're buying the platform/creative assets and that they will have to make micropayments for shorter-form content. Already being done with DLCs on major titles, but it could alter the way people think about the games they purchase.

Ehhhh more Old Navy stuff. They did a social app developer competition.

Eink has developed displays that can be integrated seamlessly into cloths for wearable displays and Tyvek cloth, which could serve as an alternative to paper. They also demo full-motion color, but it isn't that high quality yet.

App developers are withdrawing their products for sale from the US versions of Apple's App Store and Google's Android Market for fear of being sued by companies which own software patents.

"The program, which Boston.com calls Insights, came about partly because so many advertisers are creating content for their own sites, according to Thomas F.X. Cole, executive director-business development at Boston.com and The Boston Globe, units of The New York Times Co. "It's a new unit to address a new need," Mr. Cole said. "Our advertisers and particularly our smaller advertisers have been creating their own content. They need to get it exposed. As much as 50% of small businesses are blogging. The one thing they want is to have people see their material.""