Mall of America QR contest on Black Friday. 300 people lined up to scan, 1000 others scanned it over the weekend. They showed a video explaining how to scan the code to raise awareness.
At a music festival, Heineken set up a booth to print QR codes with a personal message to encourage meeting new people using the U-code as an icebreaker. They printed over 5,000 in 4 days.
another take on the tesco virtual storefronts
Through a partnership between P&G and Mall.cz, Prague's four busiest subway stations now include virtual grocery stores that offer shopping by phone for delivery at home.
bratz dolls are implementing AR to their products. girls can hold up a mask to a webcam to trigger an ar game by Total Immersion. she can paint the mask or her face and print/save the image.
Similar to Tesco in subways. Set up near the Standard Hotel in Manhattan's Meatpacking District, features beauty products from C.O. Bigelow, Elizabeth Arden, Unilever, Versace, John Frieda, Clearasil and Johnson & Johnson.