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Amazon is taking a direct shot at the U.S. Post Office by launching their in-real-life locker box service as a delivery portal for the crap people buy on Amazon.com. They launched in Seattle in 7-Eleven stores, and have recently been spotted in Rite Aide and Gristedes in New York. This isn't an entirely new idea, as Best Buy and Walmart already allow in-store pick-ups of online purchases, but it finally solves the problem of where we can get out Twilight Saga books delivered without having to explain it to our roommates.

London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.

There is a trend starting with Big Chains opening smaller version stores, Office Depot or Staples is doing the same thing

shows importance of online/mobile ticketing- 93% of one days sales on fandango came from harry potter

This video is entirely CGI

he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.

A recent IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. The study was conducted across 1,700 chief marketing officers in 64 countries and 19 industries as a means to determine the focus on market circumstances versus individual consumer feedback.

TransitScreen has created SmartWalk, a projected display system that lets cities display the latest transport information on any surface. The company - which already offers screens that collect together real-time information about buses, trains and traffic in office and university buildings - is aiming to make that data more available in public spaces. Along with up-to-date public transport information, the SmartWalk system will be able to direct passersby in the direction of the nearest station, or to local amenities and places of interest, along with the amount of time it should take to get there.

"Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? "