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weekly 10.14

Check out the GoogleMobile channel - they have some cool interactive videos too.

Weekly 9.30

daily 10.25

daily 11.16

Nearly four in ten mobile users are disappointed with applications from their favorite brands, according to a new study by Harris Interactive commissioned by design agency EffectiveUI. About three-quarters (73%) believe a company's mobile app should be easier to use than its Web site.

New layout that allows for customization by store reps and interactive elements.

Summary: It sucks, wait for 2.0.

Toyota has come up with an interesting site for the launch of their all new Scion. Make sure to check out the Bonus Scenes and Augmented Reality tabs, which includes a branching narrative movie (pick your own adventure).

Weekly 12.2

daily 11.24

In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.

daily 1.6

Virtual Tour app takes the idea behind those shitty 360-degree tours that apartments and hotels do, and makes it much better with more granular control over what you see, plus interesting information embedded inside.  Done for homes, towns, cars, stores, whatever.

I just installed this on my iPad. When we are all back in the office (I'm still working from home), I will show it to you, since it a nice update to this kind of Quicktime VR experience.

Interactive chart shows how pricing and sales have changed over the years for a number of types of consumer electronics.

daily 1.14

Humankiosk allows you to interact with a brand face-to-face via a screen and VZW 4G network

Located in the storefronts of two Starbucks, one in Vancouver and one in Toronto, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by Starbucks.

Actual case study on iAd effectiveness  The results are in. The Campbell Soup Co.'s iAd campaign received about 53 million impressions, with approximately 530,000 of the users that saw the ad clicking through and engaging with it for nearly one minute.