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From July 27 to August 12, viewers of Games coverage spread across NBCU broadcast and cable properties can use the Shazam mobile app to tap into such additional content as event updates, medal counts, event schedules, athlete profiles, interactive polls, social-media check-ins, and of course, additional information on advertisers.

VenueSeen aims to offer brands notifications when people are talking about them or taking photos of their stores, enabling them to make timely interactions with fans and potential customers.

tore sampling, Kraft and Intel recently teamed up to launch iSample to create such an experimental element to impact the customer experience. iSample is truly a unique technology that blends various elements to impact the consumer. This includes digital signs to attract consumer attention to the device, an interactive touch screen that dispenses the customer-selected product sample and anonymous video analytics to ensure, in the first iSample product test, that only adults are trying the product. (The product being tested is a dessert aimed only at adults.) Kraft’s objective through the deployment of these cutting-edge technologies is to create a personalized shopping experience that emotionally engages the consumer with the product to build interest and sales.

The tracker, pictured below, is interactive.  Viewers can click to visit channels, watch trending and all-time most-viewed videos and more.

the park allows the visitor to create an avatar and become the main character in a unique, augmented reality adventure. Sixty-five attractions over seven thematic stages contribute to the experience, which uses 3D video, holograms and augmented reality to immerse guests. As visitors and their avatars move through the park, they interact with the attractions using RFID wristbands, while Kinect sensors recognize their gestures, voices and faces. The video below gives a preview of the Live Park experience: