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Disney’s ‘Frankenweeie’ iPad Book Experience creates a hands on, rich, interactive story telling experience to get people excited about the movie, plus it adds in content that is typically left unwatched at the back of DVD’s, with behind the scenes content and making of work

Intel, lets you be ‘Discovered’ in an interactive gaming film where you can fight in action scenes, deliver key lines, have your photo taken on the red carpet, DJ for LMFAO and take away a bunch of photos, including a mini-magazine cover story to post into Facebook showcasing your adventure.

The partnership between American Express and Microsoft is similar to other deals the credit card company has made over the past year or so. For example, American Express holders can link their account to their Foursquare, Twitter or Facebook accounts to unlock offers. But this marks the first time American Express has entered the interactive TV space

Archos is coming up with a new product called Archos TV Connect, and the company said that it will turn any HDTV into an Android Smart TV that can use the “full Android eco-system”. The interaction will happen thanks to a special QWERTY remote, which also acts as a game controller.

In the past, an advertiser would have counted on TV to make the point. But as younger audiences increasingly turn to other screens, TV airings alone don't necessarily have the impact they once did. So more TV networks are pitching programs that make use of the chatter it generates in some of the new venues. This week's upfront sessions are likely to include a sizable amount of talk about how Fox, CW and their brethren can use popular TV shows to harness consumer interest in social-media outlets. "Making sure that you've got a layer of digital and social amplification as part of the plan is paramount," said Brent Poer, exec VP-executive creative director at Starcom MediaVest Group's LiquidThread unit, which specializes in weaving ad messages into content and was involved in the pact between CW and Microsoft. Earlier this month, CBS unveiled "CBS Connect," a digital hub where TV fans can aggregate updates about their favorite shows from Twitter and Facebook, and interact with actors from the programs. On Tuesday, for example, members of the cast of "NCIS: Los Angeles" will connect with fans who use the show's hashtag in their tweets and posts during the program's season finale.

News Corp.'s Fox took the strongest stand, telling advertisers its top-rated programs generated more social-media reaction than anything cobbled together by Netflix (which recently launched "Lillyhammer") or Hulu (which has a new program, "Battleground"). Peter Rice, the network's chairman of entertainment, noted that "none of the pure digital companies—not Google, Netflix, Yahoo or YouTube—can currently compete with our reach or scale." To bolster the argument, Fox is opening a unit called "The Bridge" that will create tailored promotions to work TV advertisers into social networks and other new-media venues where fans of TV shows are interacting.

The fee comes as Meredith plans to start running every ad from print in its tablet editions as well. Until now it has sold ads in the tablet editions separately. Meredith said the $1,500 fee reflects the production process. "Meredith has made a significant investment in our Enhanced for Tablet editions, providing consumers with expanded content, interactive features and a dynamic user experience," a spokesman said in a statement. "This fall, print advertisers will now be offered an opportunity to appear in the EFT editions of Parents, Better Homes and Gardens and Fitness at no cost. If an advertiser's creative includes a URL and it is their preference to make that link 'live,' there will be a $1,500 production charge. This cost is a minimal production fee associated with the current production process it takes to enhance an advertiser's creative."

Party Mode essentially takes the best part of defunct photos app Color, namely the ability to see all the photos being taken at a certain place, and creates a centralized Event page for viewing them. Vic Gundotra explained how after a party, Event guests will be emailed to upload photos. They’re then combined with Party Mode photos and Google collates them in chronological order in one place you can browse. Those with the most engagement are highlighted on a special page, and you can sort and filter posts by who’s in them or who published them.