23.1 million discover new brands or products through social media (up 22% from 2010)
22.5 million use social media to learn about unfamiliar brands or products (up 9%)
17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%)
15.1 million refer to social media before making purchase decisions (up 29%)
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Meet the Yelp for Packaged Goods - 1 views
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Social product reviews
38 Million in US Purchase Under Influence of Social Media [STUDY] - SocialTimes.com - 0 views
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Nice stats on social influence on purchase decisions
Chanel Shares Environmental Tool | GCIMagazine.com - 0 views
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chanel has created software that assesses the environmental impact of a products packaging and is now offering the software to other cos in the beauty industry
New York Times Introduces Beta620 for Experiments | MediaWorks - Advertising Age - 0 views
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The New York Times has introduced its long-delayed Beta620, a public beta testing site where web surfers can experiment with new products that could eventually take root on NYTimes.com. Social Buzz, Recommendations, Instant Search, Crossword App, Location Info for Articles, Community
U.S. Demand for Cosmeceuticals to Reach $8.5 Billion in 2015 | GCIMagazine.com - 0 views
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insights in cosmeceuticals- age range is getting younger as more ppl are interested in prevention products.
Curated samples for men, delivered monthly by subscription | Springwise - 0 views
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tryvertising for men's samples. Members should expect to receive products from different categories, varying from shaving needs to underwear, fragrances to phone accessories and moisturizers to socks
Instagram: creative uses by brands - Blog | Kitcatt Nohr Digitas - 0 views
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1. bmibaby.com The British low-cost airline bmibaby has recently launched both its official Instagram feed and a competition to promote its 39 destinations. 2. Moby Moby launched a microsite that integrated Instagram photos to premiere his new album, Destroyed. 3. ASOS Finally, ASOS has recently linked Instagram to its Facebook page. In ASOS's own words: "it features behind-the-scenes pics at magazine and beauty shoots as well as snapshots of inspiring stuff and the hottest, newest products coming to ASOS".
Fashion label uses crowdsourcing to design product range | Springwise - 1 views
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crowdsourcing designs for people to vote on. winners will have their design made into a real garment.
GameStop And Coke Launch National Scvngr Campaign | ClickZ - 0 views
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coke and scvngr team up for a campaign. players earn points by checking into gamestop locations. they can earn points by playing games against others, finding secret logos, or recreating box art of gamestop products for prizes.
Zegna inSTORE: 3D iPad Shopping Experience | Digital Buzz Blog - 1 views
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The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video interludes from various models promoting each garment. You can navigate your way through the store, interacting with content and scrolling through products
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The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video interludes from various models promoting each garment. You can navigate your way through the store, interacting with content and scrolling through products
Facebook Unifies Mobile Site For 250 Million Users - 0 views
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Facebook unifying its mobile products.
Twitter Creator Jack Dorsey Returns to Guide the Flock - 0 views
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Jack Dorsey, the creator of Twitter, is returning to the lead the company's development of new products and features. Apparently he was "pushed out" by Evan Williams?
think your production schedule is tight? - 0 views
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IKEA is creating 1 ad per day for 1 year to prove they have a ton of great stuff to talk about.
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Daily 4.6
How a Slacker Became Nintendo's Chief Ambassador - 0 views
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Discuss how Nintendo designs games, how they focus on fun and how they iterate the different stages of production.
Disgusting New Product of the Day: Cupcake-Flavored Vodka - 0 views
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It comes in four varieties-original, chiffon, frosting and devil's food
Shazam Takes Another $32 Million Funding For TV Tagging - 0 views
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Music-identification app Shazam is taking on a big $32 million funding round, as it aims to accelerate product development beyond its original proposition…
Pantene Turns to Actresses for Ad Campaign - Beauty Industry and Products News - WWD.com - 0 views
Cached
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Digital plans also include “dynamically generated banner” ads which let the brand deliver a more customized message to consumers depending on the site from where they are viewing the ad. All of the ad’s variables (language, model, background, copy, call-to-action and product) will be optimized based on the site. The technology, Procter & Gamble Co. said, learns over time what is most resonant and will show consumers more creative options with those elements in it.
New Kurt Vile video shot with Windows Phone handset (video) -- Engadget - 0 views
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Music video shot entirely on Windows Phone. Seems like stories like this could be used to help push product.
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