Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both been tagged in on Facebook.
The free wrapping paper will also include comments they have made on each other's Facebook walls
While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were: "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for: Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively.
Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June.
British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop.
Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide!
Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial.
Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad.
TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly.
The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.
Similar to Tesco in subways. Set up near the Standard Hotel in Manhattan's Meatpacking District, features beauty products from C.O. Bigelow, Elizabeth Arden, Unilever, Versace, John Frieda, Clearasil and Johnson & Johnson.
"We've seen touch-friendly tables before, but they're rarely so slick as the Multi Surface Experience, a newly launched collaboration between design firm Gensler and ad agency The Hive. The installation lets guests explore Gensler's architectural portfolio (the book you see above) just by walking up to a wavy table. An overhead projector, Kinect for Windows and special software present an interface wherever people stand; when users choose to learn more about a project, it pops up on a wall-mounted 4K display."
You think the Web is all about making inefficient advertising more efficient, when it’s really about eliminating advertising as we have known it entirely, by giving us “better ways for demand and supply to meet — ways that don’t involve tracking or the guesswork called advertising.”
Wall Street Journal ran a scaremongering article on cookies and all the tricks the ad industry is using to "spy" on web users. This article explores the different levels of reaction to the article and how the future of advertising could change.
Why don't we put ads on these devices? You could prob serve up a whole heap of home improvement, home supplies, etc., from such a device because they could be top of mind during interaction with a home automation unit.