In fact, a new report from Forrester Research shows that only six-percent of consumers between the ages of 12 and 17 are interested in interacting with companies on Facebook -- despite the fact that they represent the most active demographic among social network users.
Pre-teen and even pre-school children are key drivers for adoption of the iPad and other tablet computers, and a substantial number of kids, including two in five 11 and 12 year olds, now regularly use social networks even though they're technically not allowed, according to the LMX Family study conducted in early February by Ipsos OTX.
"The report released earlier today shows that smartphone owners ranging between 25-34 years of age increased 15% since July 2011. That means 74% of that age group now own smartphones."
Much Music, along with Degrassi production firm Epitome Pictures, worked with Badgeville to develop the MuchCloser features. Swierszcz stressed the appeal of Badgeville's approach, which he said focuses on rewards psychology. "If you don't do this properly, cultivate your users, and bring people back after they've left for three weeks...it's useless," he said.
And, because Badgeville works like a plugin, MuchCloser users stay on the site. "All rewards happen on our platform so we can monetize them and keep them in our world. We want people coming to our site engaging with Degrassi, not someone else's." The API approach also enables Much Music to incorporate data it has on user interactions on other platforms like Twitter, to get a more holistic view.
Teen Vogue VP and publisher Jason Wagenheim told attendees at Business Insider's Mobile Advertising Conference that 42 percent of the magazine's readership is scanning QR codes. That's up a whopping 133 percent from 18 months ago.
"We Heart It is now trying to turn its success with teenagers into a full-blown revenue stream with Collections, a service it released from beta Wednesday that allows users to group photos together into a package and share them."