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Simeon Spearman

MediaPost Publications Mobile Shoppers More Likely Product 'Evangelists' 07/25/2012 - 0 views

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    A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to make purchases in physical stores. The study found almost half (49%) of mobile shoppers routinely writing reviews about their product experiences, compared to only 31% of their traditional counterparts.   But if a mobile shopper is unhappy with a purchase, that also indicates they are more likely to complain about it online. The study showed that mobile shoppers are more likely (31%) to visit a brand's Web site or app first when looking for product information than in-store shoppers (24%).
Simeon Spearman

MediaPost Publications Target, Walmart Get Digital For BTS 07/19/2012 - 0 views

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    Walmart says it has launched a microsite called classrooms.walmart.com, which compiles thousands of classroom supply lists, with schools in all 50 states participating. The Bentonville, Ark.-based retailer says it is the first major retailer to digitize supply lists, which allow shoppers to buy items either online or at their local store. (Local school supply lists will also be available in Walmart stores, it says.) 
Ivy Chang

Jeans store uses QR codes to make shopping easier for men | Springwise - 1 views

  • customers walking into the store are greeted by a floor that contains only one pair of each model of jeans available. The jeans are tagged with a QR code that – when scanned using the store’s bespoke app – delivers a pair in the chosen size to a fitting room in the store and alerts the customer which room to go to. Once the jeans have been tried, customers can either send the jeans back into the system or swipe their card using a machine in each fitting room to make a purchase.
Ivy Chang

IKEA packs an entire store into a 10.5cm x 8.8cm web banner | Springwise - 1 views

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    in Sweden -- they created a banner ad that lets you shop the entire IKEA store.
Ivy Chang

Nordstrom aims to increase in-store foot traffic with mobile advertising campaign - Luxury Daily - Mobile - 0 views

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    launched mobile ads within the Whitepages iphone app -- Nordstrom Beauty Bash. Friday, July 20 -- once the ad is clicked it will take them to mobile optimized page to invite them to come before store opesn for free goodies expert make up stylists will be present they can check out participating nordstroms and has click to call feature
Simeon Spearman

MediaPost Publications Hispanics Embrace Mobile, Raise Purchasing Power 07/26/2012 - 0 views

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    The demographic is more likely to remember brands advertised on portable devices and is motivated to visit brand sites and/or retail stores as a result of digital advertising and social posts, Terra found.   In fact, 38% of Hispanics agree that they are more likely to visit branded sites and retail stores, compared to just 24% of non-Hispanics.
Simeon Spearman

Neiman Marcus Helps You Find And Buy Items In-Store With Your Smartphone @PSFK - 0 views

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    Clothing retailer Neiman Marcus launches its new mobile personal shopping application enabling shoppers to select and find various items via their mobile devices. Through the use of location-based technology and QR codes, the iOS application lets users browse through their favorite products and find them through a store locator. Moreover, special events and new arrivals will be sent to the users via push notifications.
Ivy Chang

Duane Reade rolls out major app update, tests iBeacons | RetailCustomerExperience.com - 0 views

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    According to the company, features of the new app include lock screen notifications when approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision. iBeacon will initially be available at 10 select Duane Reade stores in Manhattan to test the viability of a further rollout.
Simeon Spearman

Navigating the Microgeography of Grocery Stores - The tablet is back on shopping carts - All Points Blog - 1 views

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    convergence of tech in grocery stores
Greg Steen

Which of America's mobile carriers keeps the most intel on you? - 0 views

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    "That makes Verizon appear to have the most privacy-friendly policy. Except that Verizon is alone in retaining the actual contents of text messages. It allegedly stores the messages for five days, while T-Mobile, AT&T, and Sprint don't store them at all."
Ivy Chang

Zegna inSTORE: 3D iPad Shopping Experience | Digital Buzz Blog - 1 views

  • The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video interludes from various models promoting each garment. You can navigate your way through the store, interacting with content and scrolling through products
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    The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video interludes from various models promoting each garment. You can navigate your way through the store, interacting with content and scrolling through products
Greg Steen

optical illusions for fun and profit - 0 views

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    "Here's more proof that retail store windows can blend art and merchandising to create attractions worthy of pedestrian traffic. The Issey Miyake store in Tokyo features chairs that are half real, half art."
John Rich

Apple Stores to soon open up iPhone sales via AT&T Next, T-Mobile JUMP, & Verizon Edge | 9to5Mac - 0 views

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    This could cause a major decline in traffic to carrier stores
Simeon Spearman

With New Software, Apple Opens 100M Mobile Stores - 0 views

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    This is basically true of any retailer who launches a store app, but I like how they frame this particular launch in the "100m mobile stores" context.
Ivy Chang

Grocery store coupons delivered in real-time via shopping cart tablets | Springwise - 2 views

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    korea is making grocery store shopping very convenient.  weekly topic?
Greg Steen

Developer Economics 2011 - Why app stores are a one-way street - 0 views

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    Today, app stores have become the a one-way street for developers. Over 45% of the respondents in our Developer Economics 2011 report used an app store as their primary route to the market, climbing nearly 30% since last year. At the same time, we found that the use of other distribution channels (own portal/website, 3rd party aggregators, via customers, Telco portals) has greatly decreased since last year's research.
Ivy Chang

YouTube To Open Physical Store In London | PYMNTS.com - 0 views

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    At the YouTube Space London (also at King's Cross), popular YouTube celebs can already record and edit their videos. The new "gift shop" will allow them to sell their merchandise, such as t-shirts, sweatshirts, videos, mugs, books, etc. YouTube - which is owned by Google - hopes the Creator Store will help educate YouTubers about licensing their own products and brand. The 20,000-square-foot YouTube Space London houses three recording studios, state-of-the-art camera and video equipment and 4K screening facilities.
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