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Simeon Spearman

Why BuzzFeed's Viral Moments Might Work Perfectly on Radio | Media - Advertising Age - 0 views

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    ""As social media began to grow, it was a natural progression," Mr. Greenstein said. Late last month Sirius announced a new show, "Politics Powered by Twitter," that revolves around the politics being discussed in tweets. That show and now the BuzzFeed partnership have encouraged other social outlets to express interest in working with the company, Mr. Greenstein said. Sirius will handle all ad sales for the program, although it will debut without commercials. The companies declined to discuss terms."
Simeon Spearman

Why Ticketmaster Wants to Be Your Friend - NYTimes.com - 0 views

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    If you want to know why companies are so hot on social networking, consider this: Ticketmaster recently began asking customers to post their purchases on Facebook. Since then, the company says, it has made $5.30 in additional ticket sales each time someone has done so. That value increases to $8 when the customer also posts the location of the seats using Ticketmaster's seating chart.
Greg Steen

Klout buys community app Blockboard, confirms intent to score offline influence | VentureBeat - 0 views

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    Klout, a San Francisco-based company that attempts to quantify a social media user's reach, has used a chunk of its estimated $30 million in new funding to purchase the community-centric company Blockboard for an undisclosed sum. Blockboard makes an iPhone application designed to connect neighbors through a mobile community bulletin board. The app is currently only available to users in San Francisco neighborhoods.
Eric Payne

Publicis Groupe Signs Sprawling Deal With Facebook | Agency News - Advertising Age - 1 views

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    "The deal, easily the largest yet between an agency holding company and a tech company, would pool global spending from Publicis media networks Starcom MediaVest Group and Zenith Optimedia as well as large digital shops like Digitas, Razorfish and Rosetta."
John Rich

Why we bet our whole company on marketing apps - Chief Marketing Technologist - 0 views

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    Mobile is the only place that consumer time is growing and 86% of that is apps. So maybe we should be betting our company on marketing apps too.
Simeon Spearman

By 2015, 50 percent of companies will embrace gamification, Gartner says | VentureBeat - 0 views

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    Interesting stats on gamification and companies.
Simeon Spearman

800K #Sandy-grams (Most Captured Event Ever) Showed Systrom Instagram Is "Going To Need To Be A Big Data Company" | TechCrunch - 0 views

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    "800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."
Jinah Kim

Watch: How Etsy's Model Could Solve The Tech Industry's Diversity Problem | Co.Design: business + innovation + design - 0 views

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    Gender equality, starting with a pretty tech-based company.
dustinrthompson

Companies Can Now 'Friend' Investors to communicate market-moving news - 2 views

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    SEC will now allow companies to communicate market-moving news to their investors via social media platforms.
Ivy Chang

How a Beauty Company Generated Facebook Buzz Without Giveaways - 0 views

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    The company decided to develop a Facebook app for the Andy Warhol-inspired collection that would allow Facebook users to make over their profile photos and cover photos in the style of Warhol, with prominent Nars branding throughout.
Jinah Kim

Twitter Brand VP: We Still Own The #Hashtag With Advertisers | Fast Company - 0 views

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    I literally had this conversation yesterday at home about the hashtag. And there is a quote from Joel.
Rhiannon Apple

How Starbucks is turning itself into a tech company | VentureBeat - 0 views

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    While big-gun technology and payments companies worked on grandiose near-field communication (NFC) solutions, Starbucks shipped a basic, 2-D barcode-scanning system, built into its iPhone and Android apps. Essentially, it lets you carry your Starbucks card in your phone. The payment system debuted in January 2011 and customers seem to love it. As of April, Starbucks had processed more than 45 million mobile payments.
Simeon Spearman

YouTube is Finally Letting You Skip Ads, Later This Year | Fast Company - 0 views

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    good for daily 7.1
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    YouTube is considering including an ad skipping button, which could be in beta form by end of 2010. Google won't charge advertisers if their ads are skipped, and the company cites findings that show that good-quality, creative spots weren't skipped.
Emily Knab

Cable Companies Looking To Crush Netflix And Hulu With iPad Apps - 0 views

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    daily 8.13 Companies such as comcast will offer free apps to its subscribers to compete w. netflix and hulu search and watch content on tablet/iPad
Simeon Spearman

Smarter Than You Think - Aiming to Learn as We Do, A Machine Teaches Itself - NYTimes.com - 0 views

  • Since the start of the year, a team of researchers at Carnegie Mellon University — supported by grants from the Defense Advanced Research Projects Agency and Google, and tapping into a research supercomputing cluster provided by Yahoo — has been fine-tuning a computer system that is trying to master semantics by learning more like a human. Its beating hardware heart is a sleek, silver-gray computer — calculating 24 hours a day, seven days a week — that resides in a basement computer center at the university, in Pittsburgh. The computer was primed by the researchers with some basic knowledge in various categories and set loose on the Web with a mission to teach itself.
  • The Never-Ending Language Learning system, or NELL, has made an impressive showing so far. NELL scans hundreds of millions of Web pages for text patterns that it uses to learn facts, 390,000 to date, with an estimated accuracy of 87 percent. These facts are grouped into semantic categories — cities, companies, sports teams, actors, universities, plants and 274 others. The category facts are things like “San Francisco is a city” and “sunflower is a plant.”
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    daily 10.5
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