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Simeon Spearman

3D Printers Are Not Like 2D Printers: A Rant | TechCrunch - 0 views

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    "People. Listen. 3D printing is not just 2D printing with another dimension added on. Yes, the names are very similar, but their uses are not even remotely analogous. We may reasonably conclude, therefore, that 1) 3D printing will not recapitulate the history of 2D printing, 2) as soon as you make an argument along those lines you lose all credibility and look like an idiot."
Ivy Chang

QR Codes Are Dead, Toppled by Easy-to-Use Apps | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age - 0 views

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    the future of "QR codes" AR, invisible electronic code -- BlippAR, AR News App, Touchcode
Simeon Spearman

"Game of Thrones" Attack Ads | Mother Jones - 0 views

  • In HBO's hit show Game of Thrones, there are dragons, sword fights, and zombie armies. But the heart of the show is intense political intrigue. Alliances are forged and broken; backroom deals are cut; principles are sacrificed. It's a dirty game. Yet imagine how much more unsavory it would be if super-PACs and dark-money outfits existed in the Seven Kingdoms. We did—and here are the results. Mild season 2 spoilers to follow.
Rebecca May

Macy's: Believe-o-Magic AR Xmas CARd App | Digital Buzz Blog - 0 views

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    Another holiday-themed AR app. You go to a Macy's station and can create a virtual cARd.
Ivy Chang

Tokyo toy co testing augmented reality kiosks | RetailCustomerExperience.com - 1 views

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    use AR to interact with the toys while they ARe still in the packaging to help drive consumers on a path to purchase
Emily Knab

Virtual Worlds News: Hudson, Aurora Feint Partner For ar Monster - 0 views

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    Augmented reality game for kids!!!!!!
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    This week mobile developer Hudson Soft announced a new augmented reality game for iPhone, AR Monster. The game will not only support Aurora Feint's OpenFeint platform, but will feature monsters from the iPhone RPG Aurora Feint 3 in a content update.  AR Monster is a game where players use the iPhone camera to discover and battle monsters "hidden" in the real world environment. The game uses the iPhone's GPS system to populate real-world locations with virtual monsters from an initial librARy of over 600 creatures. Used in daily 6.21
Emily Knab

The worlds largest augmented reality project | Augmented Planet - 0 views

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    used to show what a skyscraper would look like in the place it may be built... can see the AR effect from a plane  an example of more practical AR uses daily 8.16
Rhiannon Apple

Word Lens Offers Real Time Language Translation - Mac Rumors - 0 views

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    A neat use of AR, translating languages on signs
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    daily 12.17
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    Peter sent this to me from Tech, and I thought this is probably the most practical AR application I've seen yet. I'm sending the link to the AR team at GA Tech to see what they know about it.
Ivy Chang

Vodafone: Buffer Busters AR Gaming App | Digital Buzz Blog - 1 views

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    vodaphone was named fastest mobile network in germany.they created an ar game where you trap "buffer monsters" all around germany, unload them in vodaphone stores, and win a chance to have a lifetime vodaphone contract.
Greg Steen

Hello, Big Brother: Digital sensors are watching us - 0 views

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    "Surveillance cameras at airports, subways, banks and other public venues are not the only devices tracking you. Inexpensive, ever-watchful digital sensors are now ubiquitous."
Simeon Spearman

eBay's Mobile Momentum: 100M App Downloads, 100M Items Listed - Tricia Duryee - Commerce - AllThingsD - 0 views

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    "Steve Yankovich, eBay's VP of mobile, said the average transaction on eBay's mobile apps runs between $30 and $45, in contrast to companies that sell 99-cent mobile games or virtual goods. On the high end, he notes that more than 9,000 cars are sold every week through the app, some of which are priced above $100,000."
Abeeda Mahboob

INFOGRAPHIC: Men Are Cheap (When It Comes To Facebook Ads, Anyway) - AllFacebook - 0 views

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    - Women outnumber men on the social network, 58 percent to 42 percent. - However, marketers spend more money targeting men, 53 percent to 47 percent. - Men are exposed to and click on more Facebook ads - 58 percent to 42 percent, and 60 percent to 40 percent, respectively. - On average, ads targeting men cost less in terms of cost per thousand impressions ($0.16 male versus $0.20 female) and cost per click ($0.51 versus $0.68), - Ads targeting men achieved superior exposure rates, reaching a larger percentage of their unique audiences.
Simeon Spearman

Sponsored Posts Come to Boston.com | Media - Advertising Age - 0 views

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    "The program, which Boston.com calls Insights, came about partly because so many advertisers are creating content for their own sites, according to Thomas F.X. Cole, executive director-business development at Boston.com and The Boston Globe, units of The New York Times Co. "It's a new unit to address a new need," Mr. Cole said. "Our advertisers and particularly our smaller advertisers have been creating their own content. They need to get it exposed. As much as 50% of small businesses are blogging. The one thing they want is to have people see their material.""
Simeon Spearman

Vimeo gets pay-per-view: six movies available for pre-launch test - Online Video News - 0 views

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    "Vimeo took a first step towards pay-per-view Tuesday with the roll-out of a limited slate of six paid-streaming titles. The movies, which include We are Legion: The Story of Hacktivists as well as the LCD Soundsystem concert movie Shut Up and Play the Hits are meant to preview different features that will be available to all content producers once Vimeo rolls out pay-per-view in earnest early next year."
Simeon Spearman

App for turning iPhone pics into cash adds 10% commission - Tech News and Analysis - 0 views

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    "The amateur iPhoneographer demographic is huge -  there are far more iPhone 4S, iPhone 4 and iPhone 5 users in the world than had already joined Foap. But the founders also wanted to keep it iPhone only. So the founding pair decided to create a greater incentive for Foap's army of iPhoneographers to get their friends to join the community too: by offering commission. Every photo license on Foap costs $10. For every one sold, the photographer gets $5, while Foap keeps $5. But now, if you invite a friend, you get 10 percent of each of their photos that are sold. Your newly invited friend the photographer still gets their $5, though - your 10 percent "commission" comes out of Foap's take."
Simeon Spearman

Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital | ClickZ - 2 views

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    ""We're a direct response shop and we are held to a strict ROI metric," said Will Ferguson, senior director of online marketing, display advertising & social media at 1-800 Flowers. The company uses AddThis--which offers a toolbar that enables users to share content over Facebook, Twitter and elsewhere-to help it collect data from billions of search queries, domains and URLs. "We are able to leverage this data to introduce new audiences to our product," said Ferguson."
Simeon Spearman

Data Points: As Publishers' Apps Proliferate, Use of Enhancements Declines | Adweek - 0 views

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    "Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.'s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they're pulling back on the number of costly and time-consuming enhancements, as are advertisers. That's unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers."
Simeon Spearman

Could Atlas Make Facebook a Media Powerhouse? | ClickZ - 0 views

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    ""If you think about the unique identifier - the cookie - it's just a way to identify a browser and then have the smarts behind it to serve a particular ad. If you have Open Graph data from Facebook, you would have to work through issues with personally identifying information, but you are essentially adding some behavioral data, which is what they are doing on their own site now. I don't know how far they could extend that, but there is a big push in the industry to start to utilize more sources of data for more specific targeting.""
Simeon Spearman

MediaPost Publications Think Like a Newsroom: 4 Tips For Creating Content That Counts 12/04/2012 - 0 views

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    ""Content marketing" may be an industry buzz phrase, but the truth is, many traditional marketers are lost when it comes to how to get started. Here are  characteristics to keep in mind to generate content with real impact:"
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