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"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

Flock is not just a brand new app; we see it as a brand new *kind* of app.  While most apps today jockey for our ever-dwindling time and attention, attempting to become one of the apps that we think about the most, Flock is different.  We designed Flock so you don't have to think about it at all.  You just live your life like you already do.  Spend time with your friends and family; take photos with whatever camera app you prefer.  There's no work for you at all, really.  Flock uses new battery-friendly location technology and sophisticated algorithms to magically know which of your Facebook friends you are with when photos are taken.  After you leave your group hike, or the night out on the town, or Thanksgiving dinner, Flock will check if anyone wants to share the photos they took and then bring those photos together into a single group album for everyone to enjoy.  And because most photos taken by iOS devices are geotagged, Flock can even work backwards in time from before you installed the app!  So if you and your friends and family install the app today, you'll likely unlock lost memories that were trapped on each other's phones for years.

"The Beam Brush is the first app-connected toothbrush. A sensor embedded in the upper part of the brush tracks your activity and syncs it to the company's app on your smartphone via Bluetooth. The free app is available for your Android or iPhone device. By recording this data, you can get a better picture of your overall dental hygiene habits."

It's an app for both iOS and Android that takes your photos from your Dropbox account and organizes them by time, date and event, and any new photos that you take will automatically backup to the cloud. You'll also be able to not only share all of your precious memories with family and friends, those same people can return the favor and share some of their pics and vids so you can add it to your personal deck of digital slides.

Google's latest Chrome Experiment aims to make playing a computer game more like playing on a console in front of the TV. The company announced the Chrome Super Sync Sports game this morning. Once you get it all set up, you'll be able to use your smartphone or tablet as a game controller and watch the action unfold on your computer screen.

Video Star for iOS facilitates the creation of homespun music videos to go along with any song on your device. To use it, you simply choose a song from your music library and start shooting. You can act along with the song, lip sync, dance, shoot video of your dog, or whatever.

Now you can get lots of your favorite catalogs via your iPad. Google Catalogs presents some of the most popular direct mail catalogs right at your fingertips. Without having to touch all of that dirty paper. Your mailman is going to be pissed.

Available at your local Home Depot. Customize the information you need in your life with your own personal dashboard and manage it from your phone.

create your own blend of whiskey. pick from an assortment of whiskies, put in your choice of proportions, and come up with a name for your own blend.

daily 10.5

"First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."

"Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For instance, Walmart acquired Kosmix, a company that specializes in making web design more seamless, for $300 million. That team has been working for over a year to fix Walmart's systems and improve its website.  Walmart is investing in the "social gifting" market. A year ago, Walmart launched "Shopycat," which makes gift recommendations based on friends' Facebook profiles. The site is now called "Walmart Gifts" and allows customers to log in and get personalized recommendations based on Facebook and Twitter profiles.  The retailer got a better search engine. A dozen top engineers took 10 months to build it, and while the company won't discuss sales figures, they said the new system is more user-friendly. "If you search for cotton socks now, you'll actually find them," Manjoo writes.  Walmart is trying to lead the charge in same-day shipping. Its at an advantage considering that 96 percent of Americans live within 20 miles of a Walmart.  Walmart is investing like crazy in its mobile app. "Walmart imagines that as you go through an average day, you'll remember things you need--milk, bread, a new tennis racquet, a toy truck for your nephew's birthday--and tell the voice-enabled Walmart app. The app will list each item's location inside your local Walmart and include product info; eventually, it will also learn your preferences and offer recommendations. And once you're actually in the store, you'll be able to summon an associate to help you," Manjoo says. "

Ditto, a online eyewear shop that uses your computer's webcam to show you how you'll look in your new frames. Follow the site's guided setup to create your "ditto" then start virtually trying on pairs. The site makes recommendations based on budget and style, and you can share your ditto via email or Facebook to get feedback from friends. Ditto stocks designers from Ray-Ban to Jeremy Scott and can make most frames prescription by simply emailing a photo of your script. Still concerned about buyer's remorse? Ditto offers free returns within 90 days of purchase.

""I really think there is a need here. Simplicity, efficiency and fun," he said. "There is a lot of power in being able to push coupons, updates to loyalty cards, tickets and payment options right to the lock screen of a consumer's device. Geo-locating passes is an incredibly powerful feature of the Passbook platform. Nothing could be simpler than shopping at a mall and automatically seeing the passes that are relevant to what's around me: 'Oh yeah, I forgot I had that 15 percent off coupon at Bose. I might as well stop in.' " That's exactly the sort of practical perk that Passbook's early adopting brands seem to love. Online movie ticket service Fandango was a Passbook launch partner, and the company president tells Adweek that the brand's iPhone app downloads skyrocketed with the debut of Passbook. While mobile tickets were already available through the Fandango app for select theaters, Passbook simply made them easier for customers to use. When you arrive at the theater before the movie, your mobile ticket pops up on your iPhone lock screen. Swipe the icon to open the ticket in Passbook (without even having to unlock your phone), and you're good to go."

help stick to your diet by using the virtual fridge lock that sends alerts to your social networks letting them know when your fridge is opened late at night

Google has created a pair of AR glasses that would allow you to interact with your world just like a smart phone-but instead of holding it in your hand, you wear it on your face.

Starting today, anytime you share a product that you fancy, you'll receive a link with a referral code. If a friend discovers an item through your link and makes a purchase, you'll get a 2 percent cut in the form of credit to your account. You'll have a dashboard (see below) to track all the purchases made through your links.

1. Create custom images catered for sharing 2. Create a profile for your brand 3. Add Pinterest social plugins to your website 4. Pin other industry content 5. Add calls to action to your YouTube videos