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Last year Burt's Bees created an interactive billboard featuring thousands of tear-off product coupons to promote a new line of hydration cream. Originally placed in Minneapolis, the billboard has since been donated to the urban gardening students at Durham School of the Arts in North Carolina. Repurposed as a rain catching system, the billboard captures more than 6,300 gallons of rain water each year for use in the school's community garden.

a campaign from New Balance to promote their new store in NY.  Urban Dash challenges people to collect virtual batons.

Levi's, the IFC, and the Sundance Channel are producing a series of short videos on Braddock, Pennsylvania, a struggling former steel town. Episode seven looks at Braddock's new urban farm and the farmers who work there, trying to bring organic local produce to the city.

weekly 9.2

Free People, a contemporary women's fashion label owned by Urban Outfitters, has begun integrating consumers' Instagram photos onto its product pages. The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag - for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye - as well as the general #myfpdenim hashtag. Pending moderator approval, customers' photos will appear on individual product pages as well as Free People's denim showcase.

oldschool example

urban gardening is an upcoming green trend... triscuit is joining the bandwagon their survey (servey) said 2/3 of americans are interested in growing food in their back yard packs of seeds included with triscuits, web site to help you along

I don't really know what this falls under to be honest. Branding?

Discusses how social marketing is working with teens and college age kids

they sort the order of what they show on their site based on facebook likes of items

app beeps at random times asking users to report how happy they are and where they are/their surrounding environment daily 8.27

daily 12.10

Urbanization

Wild animals gain and urban animals lose