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Simeon Spearman

Like WordPress for Mobile App Creation: Cabana is a Service to Watch - 0 views

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    simple mobile app creation
Simeon Spearman

P&G Increases Online Branded Content - PSFK - 0 views

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    P&G's LifeGoesStrong.com as an alternative path to branded content than soap operas.
Greg Steen

National Review: Why Does Kraft Hate Children? - 0 views

shared by Greg Steen on 16 Aug 11 - No Cached
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    Did you know that Miracle Whip is so divisive a condiment that it can break the bonds of true love? That's the silly premise of a contest the Kraft brand is running. The "Not for Every Relationship" video contest encourages couples to explain how the spread can hold a relationship or break it up.  Beverly Willett (Coaltition for Divorce Reform) has taken to National Review Online to call for a protest. 
Greg Steen

Lonely Island Joins Doritos' Crash the Super Bowl Contest - 0 views

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    Doritos is well known for its Crash the Super Bowl ad competition, which lets consumers square off against Madison Avenue. They're taking it a step further in 2012. A consumer-created spot will air alongside a spot made by The Lonely Island-the comedy troupe of Akiva Schaffer, Jorma Taccone, and Andy Samberg-during next year's game. If the consumer spot tops the USA Today Ad Meter, the creator will get $1 million and the chance to work with The Lonely Island on a future project. 
Emily Knab

MediaPost Publications Negative Reviews Grow More Powerful 08/31/2011 - 0 views

  • 80% of consumers saying they have changed their mind about a purchase after reading a thumbs-down report.
Simeon Spearman

7 Hilarious Translations Of Twin Baby Boys Having A Conversation - SocialTimes.com - 0 views

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    I know this isn't linked to a campaign, but the idea of "caption contests" etc for UGC could be a path toward crowdsourcing advertising copywriting. 
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    Crowdsourcing, writing, insight; Rorschach advertising - let the audience define the meaning of the content
Simeon Spearman

Social Photo Sharing, DOOH, and You - 0 views

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    Discusses the amount of data attached to the photos in PicPlz/Instagram, such as location, and how that can fit into enhancing DOOH networks with UGC from these photo-sharing apps.
Simeon Spearman

Fans Can Create Callaway Golf Ads for ESPN.com - 0 views

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    Crowdsourcing banner ads for Callaway Golf.
Simeon Spearman

Lacoste's 'Croc & Me' - PSFK - 0 views

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    Lacoste photo ugc campaign
Greg Steen

Chipotle Urges You to Wrap Random Shit in Gold Foil - 0 views

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    Amy Sedaris is helping to promote a Chipotle contest where people wrap stuff in gold foil (like the burritos are for the 20th anniversery). She's heavily involved in the crafting community. Simeon - outfit idea for TIng Tong through the link.
Emily Knab

Colgate uses Facebook followers in digital outdoor campaign - Brand Republic News - 0 views

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    facebook fans are asked to upload photos of themselves smiling, and photos are randomly displayed on digital signage. once 1 mill smiles have been collected the company will donate to charity
Simeon Spearman

Red Bull Creation: A 72 Hour DIY Build-a-thon - IEEE Spectrum - 0 views

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    Red Bull machine design/prototype competition.
Greg Steen

breaking up is hard - uh, easy to do - 0 views

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    Defendyourdollars.org is trying to rally consumers against Bank of America and they're asking consumers to submit break-up videos on their website to send a message to BofA to avoid making a huge mistake.
John Rich

Extreme exposure: Inside GoPro's burgeoning media empire - 0 views

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    Hmm, could every brand that makes something that can create or view content become a OTT player?
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