Did you know that Miracle Whip is so divisive a condiment that it can break the bonds of true love? That's the silly premise of a contest the Kraft brand is running. The "Not for Every Relationship" video contest encourages couples to explain how the spread can hold a relationship or break it up.
Beverly Willett (Coaltition for Divorce Reform) has taken to National Review Online to call for a protest.
Doritos is well known for its Crash the Super Bowl ad competition, which lets consumers square off against Madison Avenue. They're taking it a step further in 2012. A consumer-created spot will air alongside a spot made by The Lonely Island-the comedy troupe of Akiva Schaffer, Jorma Taccone, and Andy Samberg-during next year's game. If the consumer spot tops the USA Today Ad Meter, the creator will get $1 million and the chance to work with The Lonely Island on a future project.
Discusses the amount of data attached to the photos in PicPlz/Instagram, such as location, and how that can fit into enhancing DOOH networks with UGC from these photo-sharing apps.
Amy Sedaris is helping to promote a Chipotle contest where people wrap stuff in gold foil (like the burritos are for the 20th anniversery). She's heavily involved in the crafting community. Simeon - outfit idea for TIng Tong through the link.
facebook fans are asked to upload photos of themselves smiling, and photos are randomly displayed on digital signage. once 1 mill smiles have been collected the company will donate to charity
Defendyourdollars.org is trying to rally consumers against Bank of America and they're asking consumers to submit break-up videos on their website to send a message to BofA to avoid making a huge mistake.