Report: Shoppers Prefer Dealing Directly With Retailers Vs. Purchasing Via Facebook - A... - 0 views
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Hybris North America President Steven Kramer said: While social media channels can be valuable awareness-generating vehicles for retailers, they are not currently preferred options for consumers when it comes to purchasing, with consumers visiting retailers' social media sites to gather information that they will then oftentimes use to complete a purchase via another channel. Consumers continue to want information when they want it, where they want it, and how they want it, but when it comes to actually making a purchase, social media is not a preferred or trusted choice. This demonstrates the importance of retailers having a cohesive, cross-channel marketing and commerce strategy, with social media just a piece of the overall multichannel puzzle.
P&G's New Approach to Digital | Digiday - 0 views
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"To address these [technology] forces, our vision is to build our brands through lifelong, one-to-one relationships in real time with every person in the world," Pritchard said. "The power of everyday people is driving monumental change and people power favors brands like ours. We have trusted brands that are part of everyday life. We genuinely care about serving people with superior benefits and doing good."
Discover Why Your Brand Should Focus on Earned Media - Adrants - 1 views
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The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn: 1. Earned media is the most trusted and credible form on content for a brand 2. Social media has amplified the sheer quantity and reach of earned media 3. Conversion rates are higher and ROI is larger 4. Earned media lasts 5. Earned media is measurable
Infographic: The Psychology of Social Commerce | Digital Buzz Blog - 0 views
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Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not
Study Says: Prospects for Google's G-Commerce Brighter than F-Commerce? | Social Commer... - 0 views
Benchmark, Greylock And Others Go In For $18.6M On Nextdoor, A Facebook For Local Commu... - 0 views
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Attempting to conquer the same social/hyperlocal space as Patch and more niche apps like Yardsale, Nextdoor, which launched to the public last October, lets people create Facebook group-like communities for their neighborhoods, free of charge. From the Village Voice to Foursquare to Everyblock, everyone has tried, but the problem of how to effectively create location-based social networking is a conundrum for many reasons. In order to mitigate the largest barrier to entry, trust, Nextdoor has you verify your neighborhood address either via snail mail or via credit card - purposefully introducing friction.
Please ReTweet Me - 0 views
Trust Barometer 2011 - 0 views
brandflakesforbreakfast: need advice? don't trust your mom? - 0 views
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Evisors is a new service that matches advisers with people that need advice. It's a simple internet tool that connects you to the exact type of professional that you need. Need help with a cover letter? Or a marathon training program? No need to bother your family or friends, when you can get real answers from people who actually understand your question.