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“This is all about finding a way to give advertisers the opportunities they used to have in the days of three networks,” said Mr. Manning, when marketers could effectively and efficiently reach huge audiences just by buying commercial time on ABC, CBS and NBC. “People are still watching television, but they’re spread out among hundreds of channels and the Internet,” Mr. Manning said. “The one place where people re-aggregate themselves back into a crowd again is the retail store.”

Whether your child plans to dress as a goblin, a ghost, or a ghoulie, ThredUp's Halloween Costume Swap is an easy alternative to a disposable store-bought costume. Throughout the month of October, the online clothing swap platform will help you and your child locate the perfect outfit--without a fright. And if you'd rather swap your costume in-person, take part in National Clothing Swap Day this Saturday, October 4, at a location near you. How it works: According to ThredUp, they have recycled over 50,000 pounds of children's clothing since their launch in spring of this year. The online swapping platform facilitates the clothing swap and takes care of all the details, so you don't have to.

Build a box of outgrown kids clothes and list it on thredUP.com. Include a costume and flag it as a "Halloween Box." When someone picks your box, send it free of charge (thredUP sends you empty flat rate boxes at registration and even schedules home pick-up!) To find a costume for your child, browse boxes of kids clothes marked as "Halloween Boxes" - pick one you'd like to receive. Pay only $5, plus shipping and the box is sent right to your doorstep!

In a four-month study with the American Eagle retail and Sonic restaurant chains, Placecast reported 79% of participating consumers said geo-fencing programs increased their likelihood to visit stores, and 65% made purchases during the program.

American Eagle’s flagship retail store in Times Square allows shoppers to post their photo to the marquee for their “15 seconds of fame”, you can even read how some shoppers, like Bryan, from Birmingham, posts his photo for the whole world to see.