Argument for web apps
HTML5 has finally matured into a strong alternative to native iOS and Android apps
developers are frustrated that they need to support multiple platforms
Apple recently changed the way that developers can sell content from within their applications. If a developer links out to their own online store, they must also allow consumers to purchase content using an iTunes account
vodaphone was named fastest mobile network in germany.they created an ar game where you trap "buffer monsters" all around germany, unload them in vodaphone stores, and win a chance to have a lifetime vodaphone contract.
PayPal's next generation payment platforms. person to person "bump" payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for use in a certain store, barcode scanning with price referencing, QR code check-out, instant scan to pay from barcodes to skip the cash register line and a full post-checkout money management platform that let's you choose how to pay, after you've actually paid for it.
Spontaneity unleeeeaaaaasshed - Place and time sensitive deals for mobile users. Yes, a groupon is place and time sensitive (like a month or a few), but this really puts the consumer into a spot to make an immediate decision.
Fortune making a web app instead of a native app. Still includes a premium version, but just lets you access more meaningful applications of the content they provide on different companies.
This installation by Tesco, a market in South Korea actually puts a virtual store in unexpected places (like subway stations), and lets people shop with their phones. Effective? The move increased online sales by 133%, and made their chain the #1 online seller in Korea.
he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.