MediaPost Publications Mogreet Puts Video Ad Inventory In Text Messages 07/17/2012 - 0 views
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Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.
AHRC Gloves Performance - YouTube - 0 views
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Wearables and performance "http://youtu.be/wXpkLWQqETY"
Performance Advertising's Future on Social Platforms: Bright, but with Room for Improve... - 0 views
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Performance advertising, and the offer walls that are familiar pitstops for many social game users, have been central to the discussion on monetization of social platforms since last fall. When criticism of low-quality and less-than-transparent offers came to light in that season’s offers controversy, developers, payments providers and observers wondered if the offers concept could regain not only its public image but also its monetization potential under new policy restrictions.
Advertising - Digital Ad Performance by Device Type : MarketingProfs Article - 0 views
The New Spotify Will Have Even More Ads, The Company Admits - Business Insider - 0 views
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"The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest. "It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview. "
Wearable Electronic Sensors Can Now Be Printed Directly on the Skin | MIT Technology Re... - 1 views
Disney shows off its first toys with augmented reality | The Verge - 2 views
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"According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney's movies or other properties. In the example seen by Reuters, pointing an iPad camera at a set of Little Mermaid-branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by "playing" them. Specific animations could also be used to sell the products in stores, like an animated Tinkerbell who flies out of her box when shoppers look at her with a smartphone camera."
Smart headset helps improve firefighters' performance and safety | Springwise - 0 views
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Kopin Golden-i Wireless Headset, a head-mounted computer that enables firefighters to analyze a situation and make smarter decisions. Much like Google's forthcoming Project Glass, the Golden-i headsets house a camera, microdisplay, GPS locator, speech recognition and gesture control. This allows users to benefit from computer technology while keeping their hands and concentration free on the task at hand, making it especially suitable to servicemen. Using data such as maps, heat profiles, oxygen levels and heart rate - as well as audio and visual connectivity to colleagues and staff - firefighters can gain a better overall view of the situation, helping to save lives as well as protect themselves.
Facebook Tests New Actions in Sponsored Stories | ClickZ - 0 views
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These apps will bring new actions such as "want" and "own" - descendents of the "Like" button - to Facebook and sites that use its plug-ins. Eventually, the verbs will appear in display ads on the site's right-hand side, as well as in users' news feeds while labeled as "featured." When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads, and so on a friend "wants" or "owns" within a brand ad could positively impact the performance of paid Facebook promos. Since implementing "want" and "own" buttons in November, one of Facebook's partners - Payvment/Shopping Mall - has seen customers rise from 500,000 to more than 1.3 million without making an ad buy on the social site. The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs.
How Sports Teams Build Winning Facebook Apps - 0 views
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Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.
44% Are Likely to Engage with Branded Image Content | ClickZ - 0 views
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A recent study from marketing firm Performics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad. The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.