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Last but certainly not least, Facebook's recently released News Feed targeting options are delivering significantly better CTR. Mobile ads received CTRs 14 times that of desktop ads, on average. The desktop category, which includes News Feed ads and the ads on the right-hand side, saw the lowest CTR at 0.083 percent. The mobile News Feed, by contract, saw an average CTR of 1.140 percent. How does this compare with Twitter? The smaller social network saw an average CTR of 0.266 percent. This would indicate Facebook's mobile ad CTR is four times that of Twitter's. That's impressive. Other highlights from the report include: Sponsored Stories continue to perform better than standard Facebook Ads: Analysis of 13.8 billion impressions in the first and second quarters of 2012 shows Sponsored Story ads receiving 53 percent higher CTR than standard ads. Cost per fan also saw major improvements with 39 percent savings.

People with hearing loss can register and access a list of upcoming events to choose which you are attending

French CitéGreen, a site that rewards participants with points - redeemable for gifts and discounts - whenever they perform actions that are good for the environment.  consumers simply register for free and indicate what types of actions they'd like to have rewarded - carpooling or recycling, for example. Through its partnerships with local communities and relevant agencies, CitéGreen then accounts for each action automatically

streams a special performance live on YT homepage -- he also invited people to tweet questions to his handle with hashtag #AskJimmy

the restaurant and bar has introduced a promotion which gives a discount of USD 1 on cocktails for every 1 percent that the markets declined that day - the worse they performed, the larger the discount on the drink. A drop of five percent at the end of the day will result in the maximum value of USD 5 knocked off the price of cocktails on the menu, which includes Strawberry Caipirinhas, Silver Coin Margaritas and the Old "Waldorf" Fashioneds, costing around USD 14 to USD 18.

"The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no "measurable change" in the performance of posts with hashtags and those without."

Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.

It can really suck to be a mouse.

Def Jam Rapstar lets users record their own rhymes in a "freestyle" mode over tracks provided by Konami and Def Jam. The freestyle mode uses the Playstation Eye or Microsoft Kinect to record video of the performer which can then be edited to include effects for upload to Def Jam's online community. Def Jam hopes the game + community will become a breeding ground for new talent.

daily 7.15 theatre is tailor made to the one-person audience audience member selects their own journy or lets theatre group take control

daily 10.13

Apple's performance in the market continues to be stellar, but its performance in the smartphone patent wars-which it had a hand in starting-continues to be mixed, at best. This week, Apple (NSDQ: AAPL) had another setback, when the full International Trade Commission ruled that Kodak was found to not be infringing Apple's patents. Apple's loss against Kodak comes on the heels of Apple's first real victory in the smartphone battles-a ruling late last week that Android-powered HTC phones infringe two Apple patents.

Cool performance/theater piece using social media. Intentionally creepy/funny version of museum of me, kind of.

This sounds cool, and it's interesting that it's not attached to a brand, but comes from performance art roots. The article doesn't mention if there is a fee or how the thing is funded.

"to monitor performance of the machine and find out how it is being used"

Checking in to live recordings? Is this a trick to get people to want to go out to more shows?