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AOL-owned Patch, which operates roughly 860 sites across the country but has high penetrations in New Jersey, New York and Connecticut, reported its highest-ever traffic day Monday -- page views were up 88% from the previous highest day.

Mr. Hill boasted about having more than 100,000 followers, but he was quickly cut down to size by wrestler John Cena, who has 2 million-plus followers. Mr. Cena was joined onstage by Stephanie McMahon to announce that "WWE Raw," which will air its 1,000th episode in July, will permanently expand to three hours on Monday nights. Mr. Cena simultaneously made the announcement on his Twitter page and promoted the hashtag #3HoursRaw.