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From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.

infographic based on tweets on black friday

"On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% Over Last Year"

Black Friday post mortem for e-commerce

Toys 'R' Us, taking a different path, has a prompt on its Facebook page encouraging consumers to sign up to receive a mobile text alert the instant the toy retailer's Black Friday deals post on the social networking site. 

The live network has struck a deal with AXS TV to bring half of HuffPost Live's 12 hours of live weekday programming to the channel, from 10 a.m. to 4 p.m. ET Monday through Friday. The addition of HuffPost Live will diversify AXS TV's programming, whose stated mission is to provide live, 24/7 coverage of pop culture, music and fashion

After Apple CEO Tim Cook hinted Monday morning about a "record weekend" for sales of the new iPad, Apple this afternoon is confirming just how good of a weekend it was. Since the first iPads went on sale Friday morning, 3 million tablets have been sold, according to Apple.

The new pricing at J. C. Penney is intended to break that mindset, and the company is betting its turnaround on it. The store has cut prices by about 40 percent versus before the change, and rounded prices to the nearest dollar ($12, say, versus $11.95 or $11.99). After that first tier of regular prices are specials, which last a month rather than a day or a few hours. And Tier 3 is clearance items, which go on sale the first and third Friday of every month, in tandem with many paycheck cycles.

On Friday, the company issued an earnings restatement saying they'd actually lost $64.9 million in the fourth quarter of 2011 rather than the $42.7 million they'd originally reported.

"Thirty years after it introduced a new type of colorful, graphical storytelling to the newspaper world, USA Today will unveil a redesigned print publication on Friday that pushes further in that direction, and a complete overhaul of its website that it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app. The changes to its website, which will launch in beta on Saturday, feel the most drastic. USA Today sites registered 38.7 million visitors in August, up 48% from 26.1 million a year ago. And USA Today Sports Media Group, a subset of that overall number, grew 133% from 11.6 million to 27 million over that same period thanks in large part to the January acquisition of the Big Lead Sports network of blogs."

swarovski has several executions to promote their brand.  first is the DNA helix installation that can tweet their holiday messages - live feed on twitter.  each friday they feature 3 tweets and they win swarovski jewelry. AR app allows people to hold their phone up to storefront windows and displays on street and see limited edition products 

Mall of America QR contest on Black Friday. 300 people lined up to scan, 1000 others scanned it over the weekend. They showed a video explaining how to scan the code to raise awareness. 

jcpenney donates $25 to salvation army for each check-in on their store on black friday

launched mobile ads within the Whitepages iphone app -- Nordstrom Beauty Bash. Friday, July 20 -- once the ad is clicked it will take them to mobile optimized page to invite them to come before store opesn for free goodies expert make up stylists will be present they can check out participating nordstroms and has click to call feature

"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

Nice set of tools

I was surprised by this when the story broke last Friday. I had thought of the entire Fuel Band ecosystem as a success (without any actual data to support this thought though;-) I wonder what the "real" story is.

We should get this tech for one of our Friday gatherings