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John Rich

Sprint brings WiFi calling to the Galaxy S4 with an update - 1 views

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    If you haven't noticed I think this Wifi phone thing is big. Why? The remaining 30% of people with dumb phones (late majority & laggards) will want low prices and will have low data needs. This is one way the the carriers could lower their plans (just like Sprint and T-mobile are already doing).
Ivy Chang

Lowe's spruces up spring initiatives with social media, mobile - Content - Mobile Comme... - 0 views

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    another article on lowes' social mobile campaign
Jinah Kim

How Kellogg Used Social to Sell Crackers | Digiday - 0 views

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    Could be interesting basis for social post. How low involvement consumer brands use social to generate sales.
Simeon Spearman

News Sites Lag Facebook, Google in Ad Targeting | ClickZ - 0 views

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    Only three news sites - CNN, Yahoo News and The New York Times - out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Another three news sites - CBS, USA Today, and MSNBC - exhibited moderate levels of targeting where between 29 percent and 40 percent of the ads were different across users. Sites with low levels or no apparent targeting included FoxNews.com, WashingtonPost.com, Time.com, and Newsweek.com. When researchers revisited the sites in January, they found that two - latimes.com and theatlantic.com - showed slightly higher levels of ad targeting. "By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook," the study found.
Simeon Spearman

All new Kindle Fire models will show Amazon's Special Offers lock screen ads | The Verge - 0 views

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    "Amazon's new lineup of tablets don't just differ from the original Kindle Fire in their hardware. Like last year's cheapest Kindle e-reader, all three new models - that's the Fire, the HD 7, and the HD 8.9 - will display Amazon's "Special Offers" promotions and advertisements on their lock screens. Unlike the low-end Kindle, however, Amazon isn't offering the devices in more expensive, ad-free models, nor is it making mention of any way to opt out for a fee."
Greg Steen

@ CES: A Year Later, iPad Competitors Much Quieter | paidContent - 0 views

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    The definitive gadget of CES 2011 was the Android tablet, heralded by more than one company as the answer to the iPad. A train-wreck of a year later this week at CES 2012, would-be iPad competitors are keeping a low profile with a few key partners still not ready to announce when they'll embrace Google's revamped tablet software.
Greg Steen

Dogs Sing Happy Birthday to Dogbook - 0 views

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    Dogbook, created by Lowe Roche founder Roche and his son, Alexandre Roche, about dogs and the people who love them, has undergone a redesign. The update brings some Timeline-like functionality to the site. Additionally, members will now receive birthday alerts which brands can sponsor to get their message to the site's 6,000 daily users.
Rebecca May

Verizon Preps for Super Bowl XLVI with Smartphone App Pack | Mobile Marketing Watch - 0 views

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    Verizon is bundling their premium apps for a "low" cost, and you can live stream the super bowl
Simeon Spearman

BetaKit » Maily Launches iPad App to Help Kids Email, Even Before They Can Re... - 0 views

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    It may seem like an odd market to tackle, but even among young kids, tablet use is growing. A Nielsen study from earlier this year found that 70 percent of children aged 12 and under who live in a household with a tablet use said tablet. At the same time, just 15 percent were said to have used them for communicating with friends and family. That low number could provide a significant opportunity, should the right product arrive that manages to make communication functions more appealing to the tween and under 12 set.
Simeon Spearman

Mobile Will Grab TV Advertising's Crown | TechCrunch - 0 views

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    "If these are really the dimensions that matter, why are mobile ad rates so low? This is simply an issue of time and of product and market development. The market is still illiquid and sub-scale, and great ad products haven't had time to develop. I don't know what the new mobile ad products will look like yet, and they won't be one-size-fits-all. But to be great they'll need to act like "content" in the context of an app and will need to be interactive and "push-button remote control" simple."
John Rich

In Japan, the Rise of Machines Solves Labor Shortage - Bloomberg Business - 0 views

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    I think this is huge. Some of the most developed countries have a "working population problem." Now that all goes away. Do countries with low human and high robot populations have a massive strategic advantage?
Emily Knab

Apps stores ignore low-end handset market | Telecom Asia - 0 views

  • just 1% of mobile subscribers in Asia pay to download games compared to 60% of iPhone users.
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    stats from asia, interesting to keep in mind
Emily Knab

Bike Nerds To Create a Low Cost Bike Sharing System For New York - 0 views

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    daily 8.11 SoBi app shows you were locked bikes are that are up for grabs
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