Group items tagged

More Londoners than ever are using contactless payments to get around the capital, and now, a new initiative called "Penny for London" is asking commuters to add charitable donations to their daily routine, too. The idea is that every time you use a contactless card to pay for travel, you also put aside a nominal amount -- between 1p and 10p -- for charity. Then, at the end of the each month, Penny for London charges the accumulated total to the same card, and forwards the money on to the Mayor's Fund for London, Cash for Kids, The Prince's Trust and other charitable organisations.

At the YouTube Space London (also at King's Cross), popular YouTube celebs can already record and edit their videos. The new "gift shop" will allow them to sell their merchandise, such as t-shirts, sweatshirts, videos, mugs, books, etc. YouTube - which is owned by Google - hopes the Creator Store will help educate YouTubers about licensing their own products and brand. The 20,000-square-foot YouTube Space London houses three recording studios, state-of-the-art camera and video equipment and 4K screening facilities.

Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.

The London Eye, the tallest Ferris wheel in all of Europe and a renowned U.K. tourist destination that sits right off the river Thames. Tweets lighting up the Eye are based on the feelings extrapolated from the millions of Twitter messages flowing through the stream.

Called Samsung London 2012 Predictor, this app makes it fun to predict winners of events by letting you go up against your friends on Facebook.

Wi-fi in subway stations in London! 

app from recyclebank and Transport for london -- rewards system to encourage consumers to walk or cycle during olympics

Rolling out NFC into museum of London. 

London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.

Millbank Tower in London (800 windows, 120 meters tall), show with deadmau5, streaming the event live on Facebook, Nov 28th, 4D show

Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.

ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead. 

"Viewers will not only be able to click on clothes and accessories to browse color options in real-time, they'll also be able to change the music, download the show soundtrack from iTunes, snap screenshots to share instantly on Facebook (a feature that was developed with in-house Facebook engineers), cut and share video clips, and order looks and makeup appearing on the catwalk."

Scan an article of clothing in the app to get more info on the product

tomPAY NFC tags are being deployed and used for payment applications at large hospitality events in and around Olympics venues throughout London

Personal/ private wireless access points and 3G hubs (smart devices such as Android phones, iPhone and tablets are permitted inside venues, but must not be used as wireless access points to connect multiple devices