Performance advertising, and the offer walls that are familiar pitstops for many social game users, have been central to the discussion on monetization of social platforms since last fall. When criticism of low-quality and less-than-transparent offers came to light in that season’s offers controversy, developers, payments providers and observers wondered if the offers concept could regain not only its public image but also its monetization potential under new policy restrictions.
led lights create this huge skyscraper billboard, where users can write up to 57 characters that will be displayed as part of the "write your headline" part of the campaign. theyre kicking adidas ass.
It fuses traditional arts, digital electronics, interactivity, and data scraping with contemporary art. It is a new media canvas, woven from information, using fiber optic thread to carry information and data from the internet in the form of light.
The 50 Different Minds is an innovative project that uses hand woven fiber optics as a canvas to display live data scraped from Twitter feeds and flight arrivals and departures from the 9 busiest airports around the world. Particular terms trigger different patterns and colors within the fabric
What's with Foursquare's Times Square ad?
By David Griner on Aug 30 2010
It's been a big few days for location-based service Foursquare, which just hit 3 million users and also became the centerpiece of this gigantic advertising ziggurat in Times Square. (Larger image after the jump.) It's unclear what kind of deal made this ad happen, since it seems unlikely Foursquare could afford such a high-profile placement. On
Piggy bank + tamagotchi = When you walk past this device its eyes light up, and if you havent deposited money in it (via credit card?), it will cry or wimper or whatever. Turns personal savings/finance into a game in a more and more cashless age.
Pleasants looks cites virtual world Club Penguin as the model for this sort of new IP development in the future, in light of the virtual world’s 400% growth in the last three years.