Japanese Company Promotes E-Money Band - 0 views
Gaming Offers a Jackpot for Fashion Labels - NYTimes.com - 0 views
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The game, called Shoubu-Foku, simulated league soccer. Users accumulated goals, which initially produced virtual prizes — like a bag or blazer for the in-game player, but those who gathered large numbers were given an exclusive chance to buy the official Japanese team tie. “That tie outsold every other style we have ever sold online,” said Jason Beckley, Dunhill’s marketing director.
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What they understood is that top-tier luxury consumers are not after free stuff,” Mr. Zichermann said. “They want exclusive status and privileged access to the brand.”
Retty (Retti) | Share Sosharugurumesaito go shop - 0 views
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Social network that lets people easily share reviews of restaurants they've recently visited. Like a Japanese Yelp, BUT... the brown button next to each story means "I want to go," which could be a unique opportunity for local marketers since they can target these people who can declare intent. Mainly just a good declaring intent example.
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