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"1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little. 2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more. 3.  Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts. 4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."

Watch both videos...especially the last one. A robotic arm has been created, which is tasked with translating your Facebook name, into physical signatures on a petition to the prime minister (president equivalent) of Australia.

Nike's Chalkbot - similar idea: http://jalopnik.com/5308838/chalkbot-pneumatically-sprays-100000-graffiti-messages-during-tour-de-france

 "Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."

Key takeaway: "As our possessions become smarter and smarter, the question becomes less about if we can interact with these objects and more about how we want to interact with them. Touchscreens will simply be one of the many options-after all, swiping and tapping a flat, glassy screen isn't a blanket solution to make something interactive."

this is fantastic

For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand's teen-focused First Love website. Cute little love messages - followed by a promotional message for the site - were displayed in the address bar next to the site's URL.

I had a hard time believing this until I saw the Indiegogo campaign. Thinking about it however makes perfect sense.