Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot.
And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.
Mapkin is a new platform that lets friends send each other personalized directions, with custom instructions and voice recordings.
Once users have created a route from one point to another, they can begin to add elements along the way. Choosing from a list of popular stop-off points or creating their own, they can include points of interest such as restaurants, gas stations and parking spaces. Mapkin enables users to also add their own comments along the way - directing friends to avoid a particular junction or simply making instructions clearer or more fun. To replace the limited selection available with standard GPS navigation devices, directions can be complemented with users' own voice recordings. Maps can then be saved and shared with friends over email, SMS or social networks.
The Android piece is particularly interesting. If you're a publisher or developer with an Android app to promote, a Google+-authenticated user who is browsing around your desktop website will be prompted to download the Android app, too. Then, the user can opt to get an over-the-air install of the app without ever touching a smartphone.
Read more at http://venturebeat.com/2013/04/02/google-plus-login-button/#lOL2oCXRukFeFdM4.99
The redesign will provide clearer navigation and more opportunities to discover new content.
The new home page will feature links to content verticals, such as DYI and animals, and to popular pins.
Additionally, each pinned photo will display more information about what is depicted and where it comes from.
"We've added more information related to pins, so it's easier to find things you're interested in. For example, on each pin, you'll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins," the company said in a blog post.
Interesting perspective on mobile technology, how it enhances work and damages personal lives.
"Any worker who uses a mobile device (including laptops, smartphones an tablets) and accesses networks to do their job at home, in the field, or while traveling for work"