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Simeon Spearman

Spirit Airlines Launches 'Binders Full of Sales' Offer - 0 views

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    "The deal, which the airline announced on its website Wednesday, is a reference to Mitt Romney's much-lampooned "Binders full of women" remark during Tuesday night's debate. It hasn't even been 24 hours since the remark was made in the debate and already a "Binders Full of Women" Facebook Page has more than 300,000 fans, which is more than IBM has. Spirit has eagerly jumped on hot media stories in the past for quick punchlines. In 2011, the brand made light of Rep. Anthony Weiner's Twitter scandal with a "Wiener sale" and mocked Tiger Woods' domestic troubles before that with an "Eye of the Tiger" sale."
Ivy Chang

Pepper the Inflight Service Bot is a multi-lingual flight attendant who doesn't hate pi... - 0 views

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    "The robot is built using the Pepper companion robot, IBM Watson's artificial intelligence systems for natural language, and Panasonic's in-flight data and displays, along with Here Maps indoor navigational data. It isn't just for in-flight use. The robot can check in passengers at the gate, scan their tickets, and then circulate in a plane or wait at the end of a flight to tell passengers - in their own language - which gate they need to go to for a connecting flight."
Ivy Chang

IBM buys Expert Personal Shopper from Fluid to build out Watson's conversation skills |... - 1 views

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    "Northface"
Simeon Spearman

IBM Uses U.S. Open to Debut TV Ads Targeting CMOs | CMO Strategy - Advertising Age - 0 views

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    "According to research firm Gartner, by 2017 the CMO will spend more money on information technology than the CIO. It's a startling statement, but based on the rapid rise in data and analytics, is a means to better target and engage consumers."
Simeon Spearman

MediaPost Publications Tablets Dominate Mobile Purchases 01/30/2012 - 0 views

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    IBM said mobile as a proportion of all digital sales doubled in December to 11% from 5.5% a year ago. And mobile traffic nearly tripled to 14.6% of all sessions on a retailer's site from 5.6% during the year-earlier period.
Simeon Spearman

Digital CPG Blog » Blog Archive » What to Focus on for the 2012 Ad Holidays (... - 0 views

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    In fact, interactive video ads that ran on Christmas Day 2011 resulted in engagement rates six times higher than Cyber Monday, according to Web video start-up Jivox. This coincided with serious growth in online Christmas Day sales, which IBM found jumped 16.4% year-over-year.
John Rich

IBM Watson CTO: Quantum computing could advance artificial intelligence by orders of ma... - 0 views

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    "Quantum computing"
Emily Knab

IBM supercomputer will compete on Jeopardy next year - 0 views

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    daily 12.14
Simeon Spearman

Team behind IBM's Watson computer, now Jeopardy overlord, stops by Reddit | VentureBeat - 0 views

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    The "Ask-me-anything" format on Reddit used by IBM engineers as part of their Watson PR push. Smart. 
Greg Steen

IBM Billboard Changes Color Based on Your Clothing - 0 views

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    Ogilvy Digital designed the interactive board as part of IBM's "Smarter Planet" campaign encouraging innovation in industry.
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