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I see two things, the collapse of IBM and the fragmentation of the entire industry. Is "fragmentation" a global trend for all industries and sectors?

I think it's a constant fragmentation and then consolidation, vacillating between the two, pendulum-like. IBM may do well to continue to complement Apple when they can, as in selling their services.

Facebook "has become the default tool for lazy marketers who really don't know what to do," he said, recalling the days when businesses bought IBM computers because they were a safe bet. "No one got fired for buying IBM. Today's equivalent is no one gets fired for marketing on Facebook," he said. As a result, some brands are pursuing "me-too marketing" on Facebook instead of developing marketing strategies. He pointed to a Business Insider article headlined, "P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook," as an example of a brand potentially using Facebook as a "default" marketing strategy.

IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing.

I wonder what we need to do to get the API?