he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.
This $100 minimalistic dock houses an iOS or Android phone in landscape mode on the top, and recharging is done via your own USB cable -- you get a 2.1A port and a 1A port on the back. But it's really all about the companion app: Once paired up over Bluetooth, you can preset Beddi's three physical buttons to either call an Uber taxi, toggle a Spotify playlist, control the temperature on your Nest or switch on a Philips Hue light. Some of these can even be automated according to your desired schedule.
At the YouTube Space London (also at King's Cross), popular YouTube celebs can already record and edit their videos. The new "gift shop" will allow them to sell their merchandise, such as t-shirts, sweatshirts, videos, mugs, books, etc.
YouTube - which is owned by Google - hopes the Creator Store will help educate YouTubers about licensing their own products and brand. The 20,000-square-foot YouTube Space London houses three recording studios, state-of-the-art camera and video equipment and 4K screening facilities.