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Interesting cultural take on Twitter users and the 2 distinct types of user: happy and unhappy.

app beeps at random times asking users to report how happy they are and where they are/their surrounding environment daily 8.27

"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

Connect your phone to the Happiness Refill Coke Machine to access free WIFI and Coke.FM. Integrating mobile, POS and brand experience.

coke's sharing happiness.. in can

But Dutch tweens who are happy with their lives are immune to the corrosive effects of materialism and watching hours of television, the study found. Only children who were both unhappy at the study's start and logged a lot of TV time were susceptible to the siren call of marketing. For these kids, frequently seeing advertising made them more materialistic, the researchers discovered.

Info from Spotify's event today

Coke using Tumblr like Photvine... interesting.

Dogbook, created by Lowe Roche founder Roche and his son, Alexandre Roche, about dogs and the people who love them, has undergone a redesign. The update brings some Timeline-like functionality to the site. Additionally, members will now receive birthday alerts which brands can sponsor to get their message to the site's 6,000 daily users.

Using a facebook app to promote skype group video calling. Customized video birthday posts. The recipient receives free week of the service.

Remote-controlled vending machine on Valentine's Day in an Istanbul mall. Couples proved they are couple by kissing and the machine dispensed 2 cokes. 

Gimme the Gig's focus is on the redesigned 2012 Ford Focus Ford will record the winning bands on the spot and upload the tracks to iTunes using the Focus's in-car wifi feature, chevy teamed up with band Ok Go -- Chevy Sonic is used to make the music: OK Go's members drive a specially equipped Sonic through a track lined with musical instruments and other sound-generating objects. Devices attached to the outside of the car play the instruments and devices along the route, resulting in sounds that make up the song.

UK McDonalds are offering free downloads of ebooks and the promotion is tied to Britain's National Literacy Trust.

Will you print your Happy Meal toy at home?

daily 11.3