ZenithOptimedia Forecasts Steady Growth in Global Ad Spend | Agency News - Advertising Age - 0 views
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Simeon Spearman on 14 Mar 12ZenithOptimedia predicted that total global spending will grow 4.8% in 2012, reaching $489 billion by year-end. Its December forecast had been for 4.7% growth for 2012. At the time, the firm revised global forecasts down from an earlier version in 2011.